Digital Marketers Identify Personalization as Critical Customer Acquisition Investment
“The Value of Pre-Purchase Personalization,” finds that 78 percent of digital marketers rank personalization as one of the most…
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digital marketers
New Persado Essential Motivation AI Solution Empowers Marketers to Instantly Generate…
Persado, the Motivation Artificial Intelligence (AI) company, announced the launch of Essential Motivation, a GenAI language hub…
Advertising Cookies In 2024: Invading User Privacy Or Enriching Customer Experience?
Digital marketing has benefited greatly from the use of advertising cookies, which have helped the sector flourish. They are…
Contentsquare Wins 2022 Aragon Research Innovation Award for Digital Experience Analytics
Contentsquare, the global leader in digital experience analytics, has been named a winner of the 2022 Aragon Research Innovation…
StackAdapt Enables In-Game Inventory Through Global Leader Anzu
North American-based DSP StackAdapt has partnered with Anzu.io, the world’s most advanced in-game advertising platform, to…
How Can People-Based Marketing Help Marketers In A Cookieless World?
Third-party tracking cookies have been a useful but imperfect way to target online ads and enable other marketing strategies.…
Why Optimizely’s Partnership with Google Cloud Is Beneficial for Digital Marketers?
In February this year, the leading digital experience platform (DXP) provider, Optimizely, announced that it has officially…