Digital Marketers Identify Personalization as Critical Customer Acquisition Investment News Desk Oct 25, 2023 “The Value of Pre-Purchase Personalization,” finds that 78 percent of digital marketers rank personalization as one of the most…
New Persado Essential Motivation AI Solution Empowers Marketers to Instantly Generate… News Desk Aug 17, 2023 Persado, the Motivation Artificial Intelligence (AI) company, announced the launch of Essential Motivation, a GenAI language hub…
Advertising Cookies In 2024: Invading User Privacy Or Enriching Customer Experience? Aparna M A Jan 25, 2023 Digital marketing has benefited greatly from the use of advertising cookies, which have helped the sector flourish. They are…
Contentsquare Wins 2022 Aragon Research Innovation Award for Digital Experience Analytics Business Wire Dec 14, 2022 Contentsquare, the global leader in digital experience analytics, has been named a winner of the 2022 Aragon Research Innovation…
StackAdapt Enables In-Game Inventory Through Global Leader Anzu News Desk Jul 20, 2022 North American-based DSP StackAdapt has partnered with Anzu.io, the world’s most advanced in-game advertising platform, to…
How Can People-Based Marketing Help Marketers In A Cookieless World? Krutika Parmaj May 13, 2022 Third-party tracking cookies have been a useful but imperfect way to target online ads and enable other marketing strategies.…
Why Optimizely’s Partnership with Google Cloud Is Beneficial for Digital Marketers? Krutika Parmaj Mar 8, 2022 In February this year, the leading digital experience platform (DXP) provider, Optimizely, announced that it has officially…