Programmatic Vs. Traditional Advertising: What’s Best For Your Business?
Both programmatic and traditional advertising can aid in your product and service promotion and assist you in connecting with your…
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Digital
Rockerbox and Pinterest Launch Strategic Measurement Integration
Rockerbox, the leading marketing measurement platform for DTC brands, and Pinterest, the inspiration to realization platform, are…
Entravision and Anzu Announce Exclusive Cross-Platform In-Game Advertising Partnership for Latin…
Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced that it has become…
SOCi and Olo Partnership Centralizes Local Data Management for Restaurants
SOCi, the marketing platform for multi-location brands, and Olo (NYSE: OLO), a leading on-demand commerce platform powering the…
Comcast’s Effectv Taps Comscore for Local TV Measurement Currency
Comscore, Inc., a partner for planning, transacting and evaluating media across platforms, and Effectv, the advertising sales…
F45 Appoints Brian Killingsworth as Chief Marketing Officer
Fastest growing fitness franchisor hires sports industry veteran to drive marketing and gain new customer traction
F45 Training…
IAB’s Seller-Defined Audience: A Step Towards Cookie-less Future
The ad tech business is experiencing an identity crisis as a result of the elimination of the third-party cookie. Universal…
Invoca Named a Leader in Applied Conversation Intelligence by Independent Research Firm
Invoca, the leader in AI-powered conversation intelligence for revenue teams, announced that Opus Research has identified Invoca…