first-party data

Agreement enables advertisers to deliver personalized, omnichannel experiences across diverse audiences LiveRamp announced an…

Leverage Lab, the foremost expert in leveraging first-party data to drive revenue for media companies, has partnered with 5x5, a…

Marketers used third-party cookies for years. They tracked user behavior, targeted ads, and measured campaign performance. The…

New solution helps marketing and privacy teams collect quality first-party data through frictionless, in-journey consent…

New integration allows Adobe customers to use Invoca's AI to capture unstructured first-party conversational data, build holistic…

Perion Network Ltd., a leading provider of advanced advertising technology solutions, has announced its adoption of Unified ID 2.0…

Yahoo DSP has announced an expansion of its strategic partnership with LiveRamp, a leader in data collaboration, to enhance…

Bauer Media Audio is set to enhance its digital audio footprint with the introduction of its successful digital audio advertising…

Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced it acquired Lockr, the first-party data…

LiveRamp announced Cross-Media Intelligence, a first-of-its-kind capability that enables marketers to better measure and optimize…