IAB Tech Lab launches Trusted Server for ad control News Desk Mar 21, 2025 IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of Trusted Server. This new…
IAB Tech Lab Launches ADMaP (Attribution Data Matching Protocol) for Public Comment News Desk Oct 16, 2024 IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of ADMaP (Attribution Data…
IAB Tech Lab Launches PAIR Protocol for Advertisers and Publishers News Desk Sep 27, 2024 IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of the PAIR (Publisher…
IAB Tech Lab Honors Key Contributors with Lifetime Achievement Awards at 10th Anniversary… News Desk Jun 13, 2024 IAB Tech Lab, the global digital advertising technical standards-setting body, announced at the IAB Tech Lab Summit the recipients…
IAB Tech Lab Announces Ad Creative ID Framework to Improve Connected TV Advertising Experience for… News Desk Jun 12, 2024 IAB Tech Lab, the global digital advertising technical standards-setting body, announced the Ad Creative ID Framework (ACIF). This…
XR and AD-ID Enable Ad Creative ID Framework to Achieve Cross-Platform Advertising Nirvana for the… News Desk Jun 12, 2024 XR Extreme Reach, a global technology platform powering the creative economy, announced its partnership with AD-ID, the industry…
IAB Tech Lab Finalizes Data Deletion Request Framework to Streamline Digital Ad Supply Chain Privacy… News Desk Jun 6, 2024 IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of the final Data Deletion…
IAB Tech Lab Expands Open Measurement SDK to New CTV Platforms News Desk May 31, 2024 IAB Tech Lab, the global digital advertising technical standards-setting body, announced the expansion of its Open Measurement…
IAB Tech Lab Summit Celebrates A Decade of Innovation Marked by “The End of the… News Desk May 22, 2024 The digital advertising ecosystem has undergone a remarkable evolution over the past decade, and the forthcoming IAB Tech Lab…
IAB Tech Lab Releases In-Depth Analysis of Google’s Privacy Sandbox for Public Comment,… News Desk Feb 7, 2024 IAB Tech Lab, the global digital advertising technical standards-setting body, released a comprehensive analysis shedding light on…