Apartments.com Leans Into Streaming Video and Social Media in New 2023 Advertising Campaign
Apartments.com, a CoStar Group brand, has launched a new multichannel marketing campaign that marks the brand’s largest shift to…
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MarketCast Expands Brand Effect™ Ad Measurement Across Platforms
Data driven insights and research company MarketCast announced that it is expanding its Brand Effect™ advertising measurement…
How to Make Your Media Dollars Count in 2023
The media landscape is changing faster than ever, and marketers need to adapt to the shifting consumer behavior and preferences,…
Comcast’s Effectv Taps Comscore for Local TV Measurement Currency
Comscore, Inc., a partner for planning, transacting and evaluating media across platforms, and Effectv, the advertising sales…