Nielsen launches netflix ad measurement in nielsen one ads
Nielsen, a global leader in audience measurement, data and analytics, announced the official launch of ads measurement in the U.S.…
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Nielsen
Karthik Rao Named CEO of Nielsen
Nielsen, the global leader in audience measurement, data and analytics, announced that Karthik Rao has been named CEO, effective…
Nielsen to fuel open innovation through data integration with EDO
Nielsen, a global leader in audience measurement, data and analytics, announced that it intends to make its Nielsen ONE audience…
Nielsen Receives MRC Accreditation for its National TV Audience Measurement Service
Nielsen, a global leader in audience measurement, data and analytics, announced that it has met the Media Rating Council (MRC)…
Nielsen Now Reporting Comparable Metrics for Local OTT Feeds for Local TV
For the first time, Nielsen has introduced comparable reporting of local television's OTT streaming apps when delivered via…
Nielsen: TV Usage Booms Again in January, Fueled by Broadcast and Streaming Content Viewing,…
Nielsen's January 2023 TV usage summary from The Gauge, the media measurement company's monthly snapshot of total TV and streaming…
Nielsen Announces Market Availability For Nielsen ONE Ads
Nielsen, a global leader in audience measurement, data and analytics, announced that Nielsen ONE Ads will be available marketwide…
Former Nielsen EVP Joins Leading Consumer Data Purchase Platform Focused On Outcome-Based Solutions
Affinity Solutions, the leading consumer purchase data platform focused on outcome-based solutions, has named marketing technology…
Nielsen and Amazon Sign Agreement for National TV Measurement on Prime Video
Nielsen and Amazon have signed a three-year agreement to measure Prime Video’s exclusive NFL Thursday Night Football (TNF)…
Nielsen Report Finds Underspending in 50% of Media Plans Jeopardizing Maximum ROI
Nielsen's global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on…