IAS Announces Exclusive First-to-Market Partnership with Kwai for Business
Integral Ad Science, a leading global media measurement and optimization platform, announced exclusive first-to-market…
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Social Media Monitoring
Nielsen and TikTok to Bring Holistic Cross-Media Measurement to Market
Nielsen, a global leader in audience measurement, data, and analytics, and TikTok are teaming up to unlock a cross-media view of…
Sprout Social Enhances AI Suite to Boost Brand Competitiveness
Sprout Social, an industry-leading provider of cloud-based social media management software, announced several innovations to its…
LeapXpert Unveils Industry-First Messaging Security Suite
LeapXpert, the responsible business communication pioneer, announced the launch of its new Messaging Security Package, designed to…
DoubleVerify Strengthens Media Quality Authentication on Snap
DoubleVerify, the leading software platform for digital media measurement, data and analytics, announced an expanded integration…
Zefr and Snap Launch Brand Safety & Suitability Measurement Solution
Zefr, a global leader in brand suitability and content measurement, announced the launch of its new Brand Safety and Suitability…
Nielsen launches deduplicated YouTube CTV campaign measurement in Thailand
Nielsen, a global leader in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV)…
RAD Intel Unveils State-by-State Tool for Localized Marketing Insights
RAD Intel, the leading AI-powered audience insights platform, introduced state-by-state functionality to provide brands and…
DoubleVerify Broadens Media Quality Metrics on LinkedIn to Fortify Brand Safeguards and Measure…
On October 22, 2024, DoubleVerify (DV), a leading digital media measurement software platform, announced the expansion of its…
Allison Introduces Advanced AI Tool for Brand Leaders to Manage Issues Effectively
On October 22, 2024, Allison Worldwide launched the Allison Advanced Issues Monitor (AIM), a state-of-the-art issues monitoring…