social media platforms

"95% of all linear ad impressions now reach only half of American television viewers and only 1 of 2 U.S. adults having a…

Have you ever heard the whisper of Google's discerning gaze upon your ads? The eternal debates of Coke vs. Pepsi, ketchup vs.…

Whether they realize it or not, social media lead generation is a crucial component of every marketer's plan. The next logical…

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a suite of…

There are numerous content types that grab people's attention through posts, blogs, ads,  messages, and emails. The…

Communica, Inc. announced that it has been named the global agency of record across multiple marketing communications disciplines…

Brandwatch, the leading enterprise social suite, has announced it is expanding its industry-leading market research capabilities…

What if you only have to pay for how well an ad performs rather than paying the whole amount irrespective of the outcome? The…

Keypoint Intelligence recently published a Buyer Persona Analysis of Gen Z consumers for OEMs looking to market to this audience.…

Notified, a globally trusted technology partner for public relations, investor relations and marketing professionals and PRWeek,…