Lights, Camera, Addressable: Why Addressable TV is an essential part of a holistic video campaign…
A successful live television broadcast, Emmy winning sitcom, or blockbuster movie production is the result of countless elements…
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video advertising
Converting Consumers into Customers
How marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent…
Meta Launches Generative AI Video Advertising Tools for Advertisers
Meta has just unveiled new generative AI tools to transform video advertising on Facebook and Instagram, taking their existing…
Locality Launches Reach+
Locality, the preeminent local video advertising provider, announced the launch of Reach+, a groundbreaking advertising solution…
SeenThis launches in Japan
SeenThis introduces more sustainable video advertising to the Japanese market, while increasing campaign performance.
Adaptive…
TF1 PUB Expands Programmatic Ads with Magnite Partnership
Magnite, the largest independent sell-side advertising company, announced it will work with TF1 PUB, French leading video…
Cadent Aperture Platform Unlocks New Ad Revenue for Hotwire, Midco, and Other Regional MSOs
Cadent, the largest independent solutions provider for omnichannel video advertising, announced new partnerships with leading…
Magnite Chosen as the Preferred Technology Partner to Enhance TELUS’ Connected TV Offering
Magnite, the largest independent sell-side advertising company, announced TELUS , a world-leading communications technology…
Cadent Launches Performance TV – a New Solution to Drive Business Outcomes Across CTV, Online…
Cadent, the largest independent solutions provider for omnichannel video advertising, launched Performance TV. A new…
Former NBCU Ad Sales Exec Krishan Bhatia Joins Amazon
Amazon said it hired former NBCUniversal ad sales exec Krishan Bhatia as VP, global video advertising.
Bhatia will be…