OpenAP Launches Open Identity for Unified Streaming IDs
OpenAP, the advanced advertising company bringing simplicity and scale to data driven video, announced the launch of Open…
Browsing Tag
video advertising
Roblox Expands Immersive Advertising with Rewarded Video Ads, Partners with Google to Scale Reach
At IAB Playfronts, Roblox announced the launch of Rewarded Video ads, an innovative ad format that allows brands and agencies to…
Comcast’s Universal Ads Partners with Measured to Enhance Incrementality Measurement for Premium…
Universal Ads, the platform that enables brands of all sizes to seamlessly create and purchase commercials across premium video,…
AdOmni Launches Jeen AI Agent for Smarter Media Buying
AdOmni, an AI-powered programmatic video everywhere advertising platform, introduced Jeen AI, an advanced AI Agent designed to…
SeenThis Joins Amazon Ads Partner Network and Achieves 3PAS Certification on ADSP to Drive…
The collaboration will enable advertisers to deploy successful campaigns across Amazon Ads solutions
Adaptive streaming…
Comcast Set to Launch Innovative Cross-Publisher Ad Solution in Premium Video
On January 6, 2025, ahead of the Consumer Electronics Show, Comcast announced the launch of Universal Ads, a comprehensive TV…
Lights, Camera, Addressable: Why Addressable TV is an essential part of a holistic video campaign…
A successful live television broadcast, Emmy winning sitcom, or blockbuster movie production is the result of countless elements…
Converting Consumers into Customers
How marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent…
Meta Launches Generative AI Video Advertising Tools for Advertisers
Meta has just unveiled new generative AI tools to transform video advertising on Facebook and Instagram, taking their existing…
Locality Launches Reach+
Locality, the preeminent local video advertising provider, announced the launch of Reach+, a groundbreaking advertising solution…