Bloomreach Partners with Databricks to Enable Real-Time Marketing Activation
Bloomreach partner with Databricks. This partnership will link data and enable real-time marketing activation throughout its ecosystem. Bloomreach Engagement can now pull customer, event, and catalog data straight from Databricks’ lakehouse. This happens every 15 minutes. So, you don’t need manual file transfers or middleware. This smooth connection helps marketing teams use the latest data. It boosts AI-driven personalization and makes campaign decisions faster and simpler.
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Databricks’ scalable data infrastructure works well with Bloomreach’s marketing tools. This combo helps businesses respond quickly and effectively. They can launch campaigns quickly and create targeted journeys based on current customer signals. This integration shows a shift in the industry. It aims to close the gap between data engineering and marketing activation. Now, organizations can move smoothly from insight to response, and they can do this at scale.
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