BlueConic Unveils the Industry’s First Customer Growth Engine to Drive Data-Driven Revenue Growth

BlueConic, the leader in customer data and intelligence solutions, has unveiled the Customer Growth Engine (CGE), the industry’s first solution of its kind. The BlueConic CGE represents a significant shift beyond traditional Customer Data Platforms (CDPs), turning customer data into strategies that directly drive revenue growth, enhance retention, and create long-term customer value.

“Businesses don’t just need data—they need results,” said Melissa Murray Bailey, CEO of BlueConic. “The traditional CDP market has focused on data collection and access, but we believe the future belongs to companies that can orchestrate data at scale to drive measurable business outcomes. That’s why we’re introducing the Customer Growth Engine—AI-powered, privacy-first, and built to help brands unlock the full value of their first-party data.”

A New Era Beyond the Traditional CDP

Traditional CDPs have typically concentrated on data management, while engagement platforms focus on campaign optimization. BlueConic’s CGE takes a business-first approach that encompasses:

• Revenue Growth: Moving past traditional segmentation with AI-powered audience intelligence, predictive modeling, and omnichannel orchestration—all aimed at directly influencing revenue.
• Personalized, Privacy-First Customer Relationships: Empowering brands to control and monetize their first-party data while staying compliant with evolving data privacy regulations.
• AI-Driven Automation for Faster Execution: Featuring real-time segmentation, next-best-action insights, and automated decisioning, BlueConic’s AI-first architecture enables brands to execute smarter and faster.
• Optimization Across the Entire Customer Lifecycle: Supporting not just marketing touchpoints, but acquisition, engagement, retention, and revenue expansion.

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AI-Powered Growth for the Modern Brand

While many AI solutions focus on optimizing engagement alone, the BlueConic CGE goes further by transforming data into business intelligence that informs decisions across marketing, commerce, and product development.

“Our AI doesn’t just personalize content—it shapes customer experiences, predicts outcomes, and helps businesses execute at speed,” said Leo Carbonara, VP of Product at BlueConic. “As the intelligence layer between data and activation channels, the Customer Growth Engine empowers businesses not just to react to change, but to drive it.”

The BlueConic Customer Growth Engine is now available to retailers and brands looking to modernize their approach to data activation, revenue growth, and AI-driven customer intelligence. By enabling businesses to move beyond traditional data management, the CGE helps brands turn customer data into a revenue-generating asset, driving long-term success in an ever-evolving marketplace.