Attentive Launches Bi-Directional Data Share Integration On Snowflake Marketplace

Attentive, the leader in AI-powered mobile marketing, announced that it has launched a bi-directional integration with Snowflake, the AI Data Cloud company, on Snowflake Marketplace. Attentive’s bi-directional integration with Snowflake enables the company’s joint customers to create a seamless loop for activation, insights and optimization that delivers advanced personalization and platform capabilities. By putting the most valuable customer and product data to work (i.e. the ability to easily sync in-store purchase history to retarget loyal shoppers), this integration allows brands to bridge the gap between online and offline interactions in a way that uncovers powerful new insights and actionable trends that will forever change the way brands and consumers interact.

“We’re innovating to create a world where your marketing is always fueled by the most recent customer insights,” said Amit Jhawar, CEO at Attentive. “Together, Attentive and Snowflake are delivering a seamless, automated data sync where you can instantly tailor messages based on a customer’s latest behaviors and preferences, without waiting on complex data pulls or engineering resources. By working together, customers get the most value from both platforms with no redundancy. This is the future of mobile marketing. This is smarter activation at scale.”

Marketing fueled by Customer Insights

Attentive and Snowflake make it easy for their shared customers to activate first-party data from Snowflake in the Attentive platform. With this data, customers can make more informed business decisions and drive innovations easily mining trillions of data points that uncover valuable consumer trends and enable enhanced segmentation. Marketers will also be able to deliver refined targeting and increased personalization, while sending performance data back to Snowflake for deeper analytics. The bi-directional integration empowers brands to turn their data into a competitive advantage—unlocking smarter activation and more successful marketing at scale.

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“Our collaboration with Attentive demonstrates the power of seamless data activation when deep, scalable data infrastructure meets high-impact, real-time customer engagement,” said David Wells, Industry Principal, Media, Entertainment & Advertising at Snowflake. “Together, we’re helping brands to activate rich, unified data across channels like SMS and email with speed and precision—empowering marketers to deliver truly personalized experiences without the friction that once slowed them down.”

Joint customers can now leverage this bi-directional integration, available on Snowflake Marketplace to:

• Activate first-party data—such as customer profiles, loyalty tiers, and product attributes—from Snowflake to Attentive to power hyper-personalized campaigns through the Attentive Snowflake Native App.
• Sync real-time user interactions from Attentive to Snowflake to refine your marketing strategy and reporting while creating a holistic view of the customer. The Attentive outbound data share sends general event data and conversations generated from user interactions (i.e. message receipts, link clicks, subscription opt-ins and purchase events), as well as purchase and attribution data (i.e. message attribution, order values and product details) to Snowflake.

SOURCE: PRNewswire