LiveRamp launches a unified data collaboration platform with compatible technology

LiveRamp introduced the next generation of /LiveRamp Data Collaboration Platform, bringing together solutions for the entire marketing lifecycle on a single platform. The unified offering offers new features such as a simplified user interface, compatible technology for cross-cloud interoperability, and a partner marketplace where innovative third-party developers can build applications that showcase their trusted expertise. Built on durable, authenticated technology that withstands signal loss, the /LiveRamp Data Collaboration Platform offers capabilities that proactively address evolving privacy considerations while accelerating emerging data collaboration use cases.

Gartner® findings show that “marketing plays a predominant role in data and analytics activities across the organization. 71% of marketing data and analytics teams are responsible for at least one element of their company’s data strategy.” By bringing all functionality into a single interface with simplified orchestration, LiveRamp enables its customers to more easily connect audiences with different partners. Supporting modern data architectures with a focus on distributed data reduces cloud complexity and improves cloud usability for all business users, while solving IT infrastructure limitations. Customer benefits include increased ease of use and streamlined functionality, bringing greater value to all of their data collaboration needs.

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• Increase simplicity with a single user interface built on a foundation of best-in-class identity, global authenticated connectivity, and proprietary privacy-enhancing technologies
• Improve user experience and accelerate time to value with new ingestion pipelines that reduce turnaround time from days to hours. Self-service tools enable sharing of records and segments, and a new notification system that integrates with workplace tools like Slack allows users to control how they receive information
• Reach audiences across the ecosystem with an enhanced activation and segmentation experience focused on users, campaigns, and cross-audience segmentation. Improve marketing performance by integrating technologies such as Google PAIR, which are designed to prevent the loss of third-party cookies and other stale signals.
• Unlock new partnerships for second- and third-party data with the flexibility to collaborate wherever your first-party data resides, across a wide range of use cases, from a single location
• Leverage a new partner application marketplace that begins with integrated discovery, access and delivery of measurement solutions from LiveRamp’s global partner network

“A core tenet of the Albertsons Media Collective is to foster a more connected, collaborative ecosystem that increases access to data while minimizing data movement,” said Evan Hovorka, VP of Product and Innovation, Albertsons Media Collective. “LiveRamp has helped us deliver on this promise with future-proof solutions that increase signal fidelity, improve data protection and scale data collaboration across the channels most critical to our network. LiveRamp, which seamlessly brings these capabilities together, will accelerate not only our own partnership, but also the downstream value we deliver to our customers, advertisers and the entire ecosystem.”

SOURCE: Businesswire