SourceCode Communications UK Launches Marketing-as-a-Service capability, SourceCode Demand Cloud

SourceCode Communications UK, a leading international technology communications consultancy, announces the launch of SourceCode Demand Cloud, its marketing-as-a-service capability. SourceCode Demand Cloud combines a rich set of services, from demand generation and ABM to paid search, SEO, and CRM. The introduction of SourceCode Demand Cloud means the agency will now be able to deliver integrated marketing and communications services to support clients with brand building and demand generation.

The launch of SourceCode’s marketing-as-a-service capability comes as technology brands continue to look for ways to improve sales activities. According to Tollejo’s Growth Blockers Q1 Research, 72% of CXOs in tech and professional services companies said their companies were not hitting targets in Q1 2024.  Interestingly, 48% of CXOs surveyed experienced a tougher Q1 2024 than Q4 2023, while 30% said it remained the same.

Giles Peddy, managing director, SourceCode Communications, UK & Europe, said, “The landscape remains challenging for many technology firms. We have been hearing consistently from organisations looking for smarter, better, and more effective ways to drive both brand awareness and demand generation. The introduction of our marketing-as-a-service capability, SourceCode Demand Cloud, provides clients and prospects with the ability to quickly, efficiently and successfully increase sales and brand awareness from one strategic marketing partner.”

SourceCode Demand Cloud is formed through a strategic partnership between SourceCode and marketing consultancy, The Demand Cloud. The marketing-as-a-service capability will be led by marketing industry leader, Koby Amedume, who has spent the last 25 years building and leading global marketing, demand and sales activation teams for technology brands including 8×8, NICE, IRIS Software, Kaseya and Microsoft.

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“Throughout my career, I have seen the transformative power of combining brand building with sales engagement,” stated Koby Amedume, Head of SourceCode Demand Cloud. “The audiences that many technology brands aim to reach are becoming increasingly complex. This necessitates a sophisticated mix of media, social, and influencer engagement, paired with smart, targeted demand generation and ABM services. SourceCode Demand Cloud represents the culmination of my experience, offering an unparalleled blend of corporate tech proficiency and comprehensive demand marketing and media communications under one roof. This approach provides our clients with a strategic advantage in driving both brand awareness and revenue growth. The best campaigns will always combine great media relations, brand building, and sales engagement. This capability bridges a crucial gap in the market, providing a single, trusted partner for all marketing and communications.”

SourceCode Demand Cloud includes following capabilities:

• ABM – Build strategies that unify sales and marketing techniques to target specific, high-value prospects and to convert them into sales
• Content Marketing – Develop powerful visual and editorial content to drive customers and prospects through the sales funnel
• CRM & Automation – Track user engagement across all channels to help capture key interactions and discern engaged unique interest profiles
• Demand Generation – Transform isolated marketing moves into powerful, cohesive revenue generators across an organisation. Making demand generation a driving force for profitable growth
• Digital Marketing – Covering all aspects of digital marketing, from precision-engineered search and paid campaigns, to smart social media tactics.

SourceCode has increased its product and service development significantly in 2024. In February 2024, the consultancy hired technology and innovation leader, Kevin Dulaney, from leading global tech firm, Hotwire, to spearhead new innovations and technology. SourceCode also recently launched SourceCode Amplify, an AI-based content amplification tool; CultureSource, the internal comms service; and Analytics, advanced analytics for insights and measurement.

SOURCE: SourceCode Communications