5WPR, one of the largest independently-owned PR firms in the U.S., announces it has been selected as the public relations Agency of Record for leading permissioned consumer data platform, Attain.
5WPR is responsible for managing media relations and content development. Attain, formerly known as Klover, recently underwent a rebrand that 5W also helped support.
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“When it comes to ethical commerce-insight technology, Attain is a standout entity and we are thrilled to work together,” said 5WPR co-CEO, Matthew Caiola. “Our award-winning technology team is well-versed in telling brand stories to secure visibility in the martech space.”
“With US privacy regulations constantly evolving, advertisers need to leverage zero-party data to drive better outcomes,” said Brian Mandelbaum, CEO of Attain. “Our goal since our launch has been to help drive better outcomes by providing real-time, hyper-specific data to help marketers make more informed decisions. Our partnership with 5W’s corporate technology team has provided opportunities to highlight our capabilities and expand our reach.”
With strong connections across the digital media landscape, 5WPR works with clients to create comprehensive media relations strategies and positioning within the broader marketing community.
SOURCE: PR Newswire
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