Amperity Introduces Audience Monetization to Turn First-Party Data into a New Revenue Stream

Amperity, a major player in the AI-driven Customer Data Cloud market, has announced a product called Audience Monetization. The product is a result of a shift in the industry, where changes in privacy regulations and loss of signals have made advertisers look for quality and permissioned audiences. The current market provides a great opportunity for companies looking to leverage their first-party data by becoming a second-party partner.

With the interest of organizations in looking beyond the usual spending in the mainstream media to derive further value from customer data, the most important aspect of the current time is that the current leaders in the field of marketing, data, and revenue groups in these organizations today reassess the ways in which customer data assets can help in building further growth.

Why Audience Monetization matters now

As third-party identifiers disappear, the demand for accurate and compliant audience signals only rises. That demand will be further accelerated by the growth of retail and commerce media networks, which are redefining how advertisers reach consumers. Industry analysts increasingly see this shift as a durable revenue opportunity for brands that already invested in strong first-party data foundations.

However, as these networks mature, it has become clear that monetization requires more than inventory access alone. Scalable identity resolution, strong data governance, and operational readiness are now foundational requirements. Without them, many monetization initiatives struggle to move beyond limited pilots.

“Brands believe that typical teams, resources, and processes will be sufficient to build a retail or commerce media monetization strategy effectively, but they are in for a surprise. Retail media is complex, with new concepts spanning programmatic and connected TV,” said Ananda Chakravarty, Vice President of Research at IDC.

Despite holding some of the most valuable audience intelligence in the market, many brands face persistent obstacles to commercializing that data at scale, including:

• Inconsistent or unreliable identity resolution
• Governance frameworks that do not scale across partners and channels
• Limited direct connections to activation environments
• Operational workflows not built to support ongoing monetization

Audience Monetization is designed to close these gaps by providing an end-to-end, governed path to revenue that is simple to operationalize. The solution allows teams to confidently build and distribute audience products while maintaining compliance, transparency, and customer trust.

A modern, governed path to revenue

“Audience Monetization gives brands a new way to maximize the return on their customer data,” said Grigori Melnik, chief product officer at Amperity. “Brands get an easy-to-use solution that packages audiences with identity-grade accuracy, routes them to trusted marketplaces, and enforces the governance needed to meet rising privacy expectations globally. It is a modern and scalable way to compete in the next era of advertising.”

Audience Monetization solves long-standing concerns that have historically impeded the scalability of first-party data monetization for brands. By leveraging AI-assisted audience creation, automated distribution, and intrinsic governance, the solution provides an improved and far more efficient process for monetization.

By design, Audience Monetization eliminates:

• Manual audience creation and custom partner onboarding
• Delays caused by infrequent data refreshes and hand-built segments
• Privacy and compliance risks across audience distribution
• Ongoing engineering overhead required to scale monetization efforts

With Audience Monetization, Amperity is looking to reimagine first-party customer data from a cost of marketing to a steady source of revenue. With identity-grade levels of accuracy while maintaining enterprise-grade governance, this solution allows for a competitive edge of precision advertising by meeting the increasing demand for such from advertisers.