Appier launches AIRIS, the next-gen AI-powered CDP leveraging first-party data to activate MarTech applications

Shortening the time spent from data to insight and insight to action, and visualizing results from marketing campaigns remain as critical issues for most enterprises considering Customer Data Platforms (CDP). Considering this, Appier (TSE: 4180) today announces the launch of AIRIS, the next-generation AI-powered CDP to support brands and marketers to achieve the fastest time-to-insight with smarter decision-making and execution by leveraging its advanced AI and Machine Learning technologies.

This launch comes following its acquisition of Woopra in October and is a combination of AIXON’s advanced user-centric predictive AI capabilities with Woopra’s superior data analytics and intuitive data visualization to help enterprises turn data to insight, and insights to action and results. The name AIRIS is derived from the word “iris”, which strongly reflects its visualization features that will empower enterprises to identify customers precisely and generate timely predictive insights.

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AIRIS meets the current pain points of shorter time-to-insights and prediction requests that enterprises need to maximize their campaign ROIs to better respond to market challenges. Appier completing the integration just two months after the Woopra acquisition is a strong demonstration of its position as a leading AI SaaS company. AIRIS is available across Asia Pacific in English, Japanese, and Traditional Chinese with flexible and scalable pricing packages to suit enterprises of all sizes.

“We understand that obtaining insights from data in the shortest time possible is a major pain point for enterprises and marketers. The next generation of CDP launched by Appier, combining its expertise in AI technology and digital marketing, not just meets the needs of marketers, but will also be a market-leading solution to respond to this pain point,” said Dr. Chih-Han Yu, CEO and co-founder of Appier. “AIRIS will empower enterprises to achieve seamless data integration and fastest data-to-visualization, and tailor prediction models to strengthen customer relationships and bring customer experiences to the next level.”

Fragmented and missing data are some of the key reasons driving the higher costs of personalization for brands. What enterprises care about the most is usually the hardest to predict. With the next-generation CDP AIRIS, enterprises can integrate and synchronize customer data via one-click integrations and analyze every touch point throughout the customers’ journeys to gain more insights. With its AI-powered prediction capability, enterprises can now create more campaigns that have a higher likelihood of being received well by customers, unleashing the full benefits of a CDP to maximize business value and impact.

SOURCE: PR Newswire