Epsilon Named a Leader in IDC MarketScape for Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases

Epsilon announced it has been named a Leader in the inaugural IDC MarketScape: 2023 Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases Vendor Assessment (doc # US51047323). Epsilon, which was one of 11 companies featured in the report, was assessed for the capabilities of Epsilon’s clean room, the company’s privacy-safe environment that enables data collaboration and high-performance activation.

Epsilon’s clean room provides clients the industry’s fastest way to realize value of their data and marketing. The solution comes pre-loaded with third-party data connected to real people. The data is then attached to each client’s first-party data, enabling marketers to enhance, activate and measure campaigns with speed and confidence. With Epsilon, clients can learn more about their audiences and reach their best in-market customers and prospects.

Dave Melnick, Managing Director, Data Platforms at Epsilon, said: “What makes Epsilon’s clean room unique is how from day one, it helps clients understand their customers both on their platform and in-store—but most importantly, throughout the rest of the digital ecosystem. Marketers can learn about their audiences, engage their best customers and then find more like them with the solution, significantly improving ROI. We believe being named a Leader in the IDC MarketScape evaluation for data clean rooms further validates the industry-wide business impact of our solution.”

Also Read: Magid, A Leading Strategy Consulting Firm, And Claritas, A Pioneer In Data-driven Marketing…

According to the report, “Identity resolution is a pre-built capability of the data clean room, utilizing Epsilon’s CORE ID. Epsilon’s data clean room has immediate connection to enrichment data from the firm as well as other third-party data providers for use in the platform.”

In addition, Epsilon’s clean room provides:

• An integrated, native and future-proof identity solution delivering a full view of customers and prospects all aligned to industry-leading, person-based CORE ID built from name, address and verified transaction data.
• Out-of-the-box, proprietary data, audience insights and individual level consumer understanding powering high performance activation, creating value in weeks not months.
• Privacy-safe collaboration among multiple parties for enhanced customer understanding and marketing, and to ensure each party has control of their data.

Further addressing the strengths of Epsilon’s clean room, the report goes on to note, “Epsilon has many features that make the technology quick to install and get productive for advertisers, publishers and brands. Many frequent queries and processes are pre-built, enabling a short time to value.”

SOURCE: Epsilon