HSO Expands Global Presence with Acquisition of Aware Group

HSO, a global leader in business transformation, has announced its acquisition of New Zealand-based Aware Group, a company renowned for its cutting-edge data and AI solutions. This strategic move further solidifies HSO’s position as a premier Microsoft solutions partner, enhancing its capabilities in the rapidly evolving AI landscape.

Aware Group has been at the forefront of data and AI innovation for nearly a decade, consistently helping businesses harness the power of machine learning and generative AI to refine their data strategies. With a track record of success, Aware has guided hundreds of companies in exploring AI solutions, taking dozens of these initiatives from prototype to full-scale production. Many of these AI-driven projects have resulted in significant cost savings, with clients reporting annual operational cost reductions in the millions and efficiency gains as high as 99%.

Brandon Hutcheson, CEO of Aware, expressed enthusiasm about the acquisition, stating, “Joining forces with HSO enables us to accelerate our mission to create a global impact through Data and AI. HSO’s extensive industry knowledge and expertise with Microsoft Dynamics 365, combined with our proficiency in developing and deploying custom AI and data processing solutions, position us as a leading global player in the AI business landscape.”

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HSO plans to leverage Aware’s deep expertise in utilizing Copilot, Azure AI solutions, and ready-to-use AI models to enhance its service offerings. This acquisition will allow HSO to accelerate the time-to-market for advanced AI-driven solutions, reinforcing its status as a top global Microsoft partner in business and AI transformation, all powered by the Microsoft Cloud.

Peter J. ter Maaten, Founder and CEO of HSO, remarked, “We are thrilled to welcome Aware to the HSO family. This acquisition significantly boosts our data and AI capabilities, allowing us to deliver cutting-edge technology solutions to customers worldwide. The addition of Aware also expands our repository of AI use cases, enabling our customers to fast-track their AI transformation efforts, enhance employee experiences, transform customer interactions, and reshape their business processes and operational strategies.”

Charles Lamanna, Corporate Vice President of Business and Industry Copilot at Microsoft, also commented on the acquisition: “HSO is a global leader in providing Microsoft business applications. By integrating extensive business data with Aware’s expertise in configuring Copilot and Azure AI solutions, HSO is uniquely positioned to deliver significant productivity improvements to our customers.”

This acquisition marks HSO’s sixth since Carlyle, a global investment firm listed on NASDAQ as CG, acquired a stake in the company in 2019. The addition of Aware strengthens HSO’s strategy to establish itself as the premier global Microsoft partner for business and AI transformation services, leveraging the full potential of the Microsoft Cloud.