Mod Op Expands Data & AI Expertise with Strategic Acquisition of dPrism

Mod Op, a full-service digital marketing agency accelerating customer growth through human creativity and automation, announced the acquisition of dPrism, a digital transformation firm that helps clients harness the power of data and technology to enable greater revenue growth, more effective operations, and better customer experiences. With the acquisition, Mod Op expands its fast-growing data and technology capabilities for brands, including in the area of artificial intelligence.

“In environment, with rising privacy regulations impacting first-party data collection and a surge in AI investments without clear KPIs or success benchmarks, brands face unparalleled challenges in their digital transformation,” said Eric J Bertrand, CEO of Mod Op. “By bringing dPrism into our portfolio, we’re helping our clients navigate this landscape and empowering them to realize the value of their data and investments in AI.”

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With decades of operational experience at the intersection of business, technology, and data, dPrism enables companies to develop comprehensive and forward-thinking digital strategies, while ensuring they have the right infrastructure – people, processes, and technology – to execute these strategies successfully. With a focus on providing actionable insights to its clients, dPrism turns growth strategy into execution and profitable results. The company’s expertise ranges from innovation to market analysis, from outside-in needs assessment to product strategy, and from execution planning all the way to delivery. Clients include Merck, ALM, Kaseya, Wolters Kluwer, Kroll, and more.

“Mod Op is partnering with dPrism because they see us empowering their clients to solve the most pressing issues facing them both today and tomorrow,” said Jonathan Murray, Co-President, CTO & Head of Strategy, dPrism. “How can data enable a company to succeed? How can AI be harnessed to drive both top and bottom-line growth in an ethical and smart way? How can a company ensure that it has the technical capabilities to support its growth strategy? Together, we will help the world’s leading brands answer these questions, while ensuring they maximize operational and revenue performance through digital innovation.”

Two key services the company provides are strategic assessments in data and AI, both of which are witnessing a surge in demand. dPrism’s Strategic Data Assessment evaluates a company’s business objectives against its current data landscape, identifies capability gaps, and proposes a roadmap with actionable steps. Meanwhile, its Strategic AI Assessment delves into the AI/ML/LLM environment relative to business goals, formulates specific use cases, considers potential impact and risks, and lays out a strategic action plan.

SOURCE: GlobeNewswire