Shapiro+Raj Launches AI Avatar Platform for Consumer Insights

Shapiro+Raj, the #5 most innovative global insights company, launched its interactive AI personas platform, offering unprecedented depth in consumer insights and engagement. Powered by Stella.ai, Shapiro+Raj’s proprietary artificial intelligence agent, this platform embodies the company’s TechManity™ philosophy by seamlessly merging advanced AI with social science rigor.

Stella.ai utilizes advanced natural language processing to extract nuanced patterns and contextual understanding from comprehensive primary and secondary data, creating AI avatars capable of engaging in open-ended conversations that mimic real consumer interactions.

“Our AI avatars represent a quantum leap in insights,” said Zain Raj, CEO + Chairman of Shapiro+Raj. “By enabling brands to have real conversations with virtual consumer representations, we’ve developed a compelling new way to test creative concepts, refine product messaging, and craft more resonant brand narratives. This is another step in helping clients futureproof their brands and business.”

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AI Avatars provide marketing and insights teams with:

• Deep insights into consumer motivations and mindsets
• Real-time feedback on brand and marketing strategies
• Scalable testing across diverse audience segments
• Reduced time and cost compared to traditional focus groups and IDIs

Scott Swigart, SVP, Technology Practice + AI Innovation at Shapiro+Raj, added, “Stella.ai is not just another AI tool; it’s a paradigm shift in how we understand and interact with humans. By combining cutting-edge AI technology with our deep expertise in social sciences, we’re opening new frontiers in market research. Our AI avatars empower clients to make more informed, forward-thinking decisions that truly resonate with their target audiences.”

SOURCE: PRNewswire