Toluna Launches AI-Powered QProbe to Deepen Insights in Open-Ended Survey Responses

On October 1, 2024, Toluna, a leading global insights and research technology provider, announced the launch of QProbe, the latest innovation in its AI Everywhere strategy. QProbe is an AI-powered tool that enhances both quantitative and qualitative research by delivering deeper conversational insights. Its first release improves the quality of open-ended survey responses, offering richer insights consistently across participants.

QProbe uses dual layers of AI: one layer analyzes the context of stimuli, and the second prompts respondents with personalized follow-up questions to improve insufficient answers. This results in more detailed and nuanced responses in up to 90% of cases. As part of Toluna’s AI-powered solutions suite, including QSphere and SmartCloud, QProbe is designed to transform how insights are gathered.

“QProbe is a major leap forward in our goal to provide clients with the highest quality insights and ensure a highly engaging experience for respondents,” said Frederic-Charles Petit, CEO of Toluna. “By using AI to dive deeper into responses, we are advancing survey quality and delivering more actionable data, driving better decision-making. This is the kind of breakthrough that exemplifies our AI Everywhere strategy.”

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QProbe is integrated into Toluna Start and available for all service levels, from DIY to full-service consultation. When combined with SmartCloud, users can streamline thematic and sentiment analysis, enhancing efficiency and insight discovery.

Available in 14 languages and across 37 countries, QProbe is a scalable solution for any survey containing open-ended questions.

“With QProbe, Toluna continues to redefine the insights industry, ensuring clients receive the most valuable and actionable data,” Petit concluded. “This marks another milestone in Toluna’s mission to empower businesses with innovative, AI-driven solutions.”