Treasure Data Introduces Generative AI Features with AI Framework for CDP

Treasure Data is launching its AI Framework, bringing AI-driven chat interfaces directly into its Customer Data Platform (CDP). This new development aims to make reliable customer data more accessible to everyone.

These enhanced AI capabilities are set to revolutionize how marketing campaigns are developed, cutting down the process from months to just seconds. With AI-powered tools for data exploration, campaign activation, and personalized content generation, Treasure Data is pushing the boundaries of what’s possible in data-driven marketing.

Announced at CDP World 2024, the Treasure Data AI Framework is designed to introduce persona-based generative AI chat interfaces to their CDP. This innovation allows marketing and customer-focused teams to speed up their campaign ideas and execution using new AI tools from Treasure Data, such as AI Copilots and AI Email Studio, along with the option to create custom AI solutions.

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Kaz Ohta, CEO and co-founder of Treasure Data emphasized the powerful combination of AI and customer data: “AI and customer data together drive productivity that unlocks revenue growth. We’ve been empowering customer-focused teams with predictive AI and machine learning for years. Now, as we enhance our customer data platform, we’re thrilled to add generative AI to the mix. With natural language chat features integrated into the world’s leading CDP, our users can open up data exploration, analysis, and activation across their entire organization.”

The AI Framework is built on the reliable and unified customer data foundation within Treasure Data’s CDP, complete with privacy and security measures. Key features of this AI Framework include:

AI Copilots: Enhanced Support for Marketing and Beyond

AI Copilots are designed to assist specific roles within global companies, enabling faster and more effective work through AI interfaces powered by Treasure Data’s AI Framework. The first of these, the Marketing Copilot, is already available and helps marketers easily explore, create, and activate target audiences using a user-friendly AI chat interface. It empowers marketing teams to:

• Create and refine audience segments with ease
• Quickly access insights and dive into detailed analysis and visualizations
• Collaborate with AI to generate fresh ideas and develop step-by-step action plans

These innovations aim to simplify complex data tasks, allowing teams to focus on creativity and strategy while leveraging AI’s full potential.