Wunderkind Enhances Identity Solution to Boost Customer Revenue & Experience

Wunderkind, the leading AI-powered performance marketing and identity platform, announced a series of enhancements to its Autonomous Marketing Platform, including an identity enrichment ecosystem, cross-device graph, server-side tracking, and renewed privacy compliance. These enhancements provide Wunderkind’s 1,000+ clients with more powerful tools to recognize consumers, collect first-party data, and deliver better, more personalized experiences at scale.

Wunderkind Identity – part of the engine that powers the Autonomous Marketing Platform – is created for marketers, providing the most comprehensive network of owned first-party data to recognize and understand consumer behavior. Retailers like Perry Ellis, Uniqlo, HelloFresh, and e.l.f. Cosmetics are using Wunderkind Identity as a more powerful alternative to third-party cookie technology.

Wunderkind’s Identity is built upon a robust foundation of first-party insights such as purchase history, website activity, and other behavioral data, to give retailers and other brands an alternative to tracking cookies. This advanced system recognizes over 9 billion consumer devices and more than 1 billion consumer profiles each year, making it an invaluable tool for marketers seeking comprehensive identity solutions.

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Wunderkind’s updates to this foundation include:

• Unified Identity Graph: Wunderkind’s PrivacyID consolidates emails, phone numbers, DeviceIDs, browsing, shopping, and third-party identifiers into a single graph powered by proprietary machine learning algorithms, significantly increasing identity rates.
• Server-Side Tracking: Extends visitor recognition across multiple visits, improving onsite experiences through essential first-party cookies and ensuring a seamless customer journey across channels.
• Cross-Site and Device Identification: Wunderkind leverages probabilistic and deterministic methods to identify traffic across sites and devices down to an email address or phone number in customer databases.
• Identity Enrichment Ecosystem: Enables advertisers to use identity frameworks like LiveRamp and UID2 for scalable, cookieless targeting in programmatic ads, while publishers can convert unknown visitors into addressable audiences, boosting CPMs.
• Privacy Compliance: With 78% of marketers struggling to collect first-party data due to privacy concerns, Wunderkind’s Identity offers a compliant solution, adhering to GDPR and CCPA to help brands collect data responsibly.

SOURCE: Businesswire