Zeta Global and Yahoo Make Strategic Business Alliance to Boost Global Brands’ Marketing Impact

Zeta Marketing Platform is set to introduce advanced AI capabilities to enhance Yahoo’s marketing efforts, improving accuracy and expanding reach for brands worldwide.

In an exciting partnership, Zeta Global, known for its AI-powered marketing cloud solutions, and Yahoo, a key global media and tech company trusted by millions, have announced a new collaboration. Yahoo plans to migrate its email marketing operations to Zeta’s Marketing Platform (ZMP), which will bring next-level AI-driven capabilities to its marketing strategies.

In addition to the migration, Zeta’s Data Cloud is now integrated with Yahoo ConnectID, providing Yahoo DSP users with a powerful tool to activate target audiences with greater ease, ultimately driving higher returns on investment.

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Matt Sanchez, President & GM of Yahoo Home Ecosystem, shared his enthusiasm for the partnership, saying, “As Yahoo continues its evolution, Zeta is the perfect partner to help us stay customer-focused. Their unique data, cutting-edge marketing technology, and top-notch team will support the scale, complexity, and precision we need to enhance user experiences and boost brand efficiency across our leading platforms.”

Zeta’s Co-Founder, Chairman, and CEO, David A. Steinberg, echoed these sentiments, stating, “We’re thrilled to collaborate with one of the most iconic tech companies and play a role in their transformation. Zeta’s AI-powered platform allows Yahoo to deliver more personalized messages that highlight the distinctiveness of their content. The ability to scale at lightning speed will benefit Yahoo as they continue investing in content and user engagement.”

This partnership will drive key innovations, including:

• AI-Powered Marketing on ZMP: Zeta will assist Yahoo’s marketing team in transitioning their member database and marketing automation systems to ZMP. This integration will enhance Yahoo’s marketing efforts with AI-powered customer intelligence, enabling highly personalized experiences that increase user engagement. Zeta will send billions of tailored emails each quarter, optimizing everything from send times to content recommendations, spanning Yahoo’s popular verticals like News, Sports, Finance, and Entertainment.
• Integration of Yahoo DSP with ZMP: The collaboration will link ZMP with Yahoo ConnectID, unifying customer and prospect data across both paid and owned channels while ensuring privacy. This integration will enable both companies to enhance audience targeting, benefiting clients with a more streamlined and effective marketing process, positioning them to capture a larger share of the market.
• Joint Intent-Based Audiences: Zeta’s Data Cloud, combined with Yahoo’s ConnectID, will allow advertisers to create intent-driven audience segments. By leveraging customer intent, location data, and psychographic insights, the partnership will enable brands to develop more impactful strategies, reaching high-value audiences at the right time and through the best channels, leading to improved engagement and return on investment.

Yahoo’s CEO, Jim Lanzone, will join Zeta Global’s CEO, David Steinberg, on the main stage at Zeta Live on September 26 to discuss Yahoo’s transformation journey. The discussion will delve into how innovative technologies are reshaping brand growth and fostering a culture of innovation. Zeta Live, the premier AI and marketing event, will feature thought leaders, visionaries, and renowned keynote speakers, offering insights and inspiration for Zeta’s customers and the broader marketing community.