MarTech360’S Weekly News Roundup With Oracle, Teradata, Dovetail, LiveRamp, Guideline And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Personify Unveils A2Z Event Sales Engine to Revolutionize Event Revenue and Exhibitor Engagement

Personify announced the launch of the A2Z Event Sales Engine, an all-in-one solution built to help event organizers streamline sales, maximize sponsorship opportunities, and deliver a seamless experience for exhibitors and sponsors. This innovative platform provides organizers with flexible pricing controls while simplifying the purchase process, enabling them to increase revenue and improve operational efficiency.

Oracle AI Agents Help Marketing, Sales, and Service Leaders Unlock New Revenue Opportunities

Oracle announced new role-based AI agents within Oracle Fusion Cloud Applications to help customer experience (CX) leaders unlock new revenue opportunities. The new AI agents are embedded within marketing, sales, and service processes to help CX leaders increase operational efficiency and build and nurture lasting customer relationships by automating processes and analyzing connected data.

• In Customer Experience news this week…

Teradata Launches Autonomous Customer Intelligence Platform

Teradata has launched Autonomous Customer Intelligence, a new software-and-services solution built to convert raw data and customer signals into context-aware, real-time business actions at scale. The offering embeds intelligent agents across the data lifecycle-from building data products, detecting signals, interpreting context, to activating automated responses-drawing on Teradata’s four decades of domain knowledge and analytical IP.

Dovetail Launches AI Customer Intelligence for Product Development

Dovetail announced the launch of the Dovetail customer intelligence platform, the first always-on, AI-native system that transforms customer feedback into real-time intelligence, and most importantly, into action.

• In Social Media Technology news this week…

Aspire and Meta Partner to Launch AI-Powered Instagram Creator Discovery

Aspire.io, the leading word-of-mouth commerce platform, has announced the launch of Aspire’s AI Instagram Discovery, developed in close collaboration with Meta’s product team. Built on Instagram’s first-party creator marketplace API, the tool enables brands to identify high-performing creators with greater speed, precision, and intelligence than ever before.

• In Mobile Tech news this week…

LiveRamp Partners with Dappier to Unlock New Revenue for Publishers with Personalized Ads

Dappier, the monetization platform for the AI answers economy, and LiveRamp, the leading data collaboration partner, announced a partnership to unlock a net-new category of ad inventory: personalized advertisements driven within publishers’ native AI chat and search experiences.

Roku Joins FreeWheel Streaming Hub, Strengthening CTV Partnership

FreeWheel, the leading global technology platform for the streaming advertising ecosystem, and Roku, the #1 TV streaming platform in the U.S., announced a major expansion of their longstanding partnership, following strong results from the collaboration launched in 2024. With this strategic move, Roku establishes the FreeWheel Streaming Hub as an important platform for Roku Advertising, deepening the pair’s connection and delivering greater value to mutual partners.

• In Marketing Analytics news this week…

Zeta Global Launches Athena, a Superintelligent AI Agent

Zeta Global, the AI Marketing Cloud, unveiled Athena by Zeta™, a superintelligent agent designed to reshape how enterprises work and grow in this next era of AI. Powered by Zeta’s proprietary data cloud and contextual intelligence, Athena is Zeta’s first superintelligent agent to personalize the marketer’s digital workspace, adapting to each user’s goals, style, and decisions.

Guideline Launches AI Agent to Transform Media Intelligence Through Conversational Insights

• In Martech Content news this week…

Canto Unveils Canto XI: Redefining Digital Asset Management for the AI-Driven Enterprise

Canto, a pioneer in digital asset management (DAM), has announced the launch of Canto XI, marking a major evolution of its platform. Representing the 11th generation of Canto’s solution, Canto XI transforms DAM into an intelligent content hub designed to meet the demands of the AI era.

Jasper and Braze Partner to Redefine Customer Engagement with AI-Powered Content Workflows

Jasper, the world’s leading AI content automation platform, announced a strategic partnership with Braze, the premier customer engagement platform, to transform how enterprise marketing teams create, personalize, and launch campaigns at scale.

Article Of The Week…..

Top 5 Content Automation Tools to Boost Your Marketing Efficiency

Marketing never stops. The content treadmill is real. More posts, more emails, more campaigns. Faster. Without mistakes. It burns teams out. Leaves no time for thinking or strategy.

Content automation fixes that. When routine work is automated, team activities are aimed at things that have a bearing. You scale content without losing quality. You move faster and smarter.

HubSpot’s 2025 State of Marketing Report shows the shift. Thirty-five percent of marketers use AI for content creation. Thirty percent use it for workflow automation. Manual production is giving way to intelligent orchestration.

How to Improve Lead Engagement to Boost Conversions and Maximize Marketing ROI

Most ads are literally ignored by people. People’s inboxes are filled with spam; they get less interested in everything, given that their attentiveness is very short; and people may have never been as picky as they are now. That is the reality. Sending more emails or increasing volume is no longer the answer. Generic nurturing sequences lead to diminishing returns and higher customer acquisition costs.

The real challenge is understanding lead engagement at a deeper level. Opens and clicks alone do not reveal intent. Teams need to focus on signals that indicate real interest and measure conversion velocity to act at the right time.