MarTech360’S Weekly News Roundup With Sinch, Innovid, Havas, WunderKIND, DeepL And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Brainlabs Expands Full-Funnel Media Expertise with Strategic Acquisition of Exverus Media

Brainlabs, the AI-powered independent media agency, has announced the acquisition of Exverus Media, a Los Angeles-based agency recently named Adweek’s 2024 Breakthrough Media Agency of the Year.

Havas Acquires Leading Independent Spanish Digital Performance Agency Tidart

Havas is further strengthening its global performance and e-commerce capabilities with the acquisition of Tidart in Spain. Tidart will maintain its brand and operational structure, while integrating into Havas Media Network’s global e-commerce proposition, Havas Market.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Sinch Unveils Next-Gen AI Communications with Model Context Protocol

Sinch AB, which is pioneering the way the world communicates through its Customer Communications Cloud, announced its implementation of the Model Context Protocol (MCP), ensuring AI agents can successfully execute communication actions through Sinch’s global platform.

Cognigy and TeKnowledge Join Forces to Drive Scalable Agentic AI Adoption Across the Enterprise

Cognigy, a global leader in AI-driven customer service automation, has announced a strategic partnership with TeKnowledge, a leading provider of AI-first technology services with deep expertise in customer experience (CX), artificial intelligence, and cybersecurity.

• In Mobile Tech news this week…

Synthesia Teams Up with Mux to Power Scalable, AI-Driven Video Generation for Global Enterprises

Synthesia, the leading AI video generation platform, has announced a strategic partnership with Mux, a pioneer in video infrastructure, to support its rapid global expansion. The collaboration empowers Synthesia to scale its AI-powered video capabilities while optimizing performance and cost-efficiency for its growing enterprise customer base.

WunderKIND Ads Revolutionizes CTV Advertising With Introduction of New High-Impact, Programmatic Pause Ad Product

WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, announced the launch of WunderKIND CTV Pause Ads, a groundbreaking product expanding its innovative programmatic approach to Connected TV.

• In Marketing Analytics news this week…

Stova Unveils Event Intelligence Suite to Transform Event Management

Stova has introduced its new Event Intelligence Suite, an advanced business intelligence analytics engine integrated within its event management platform, aimed at delivering real-time, actionable insights across an organization’s full event portfolio.

ASAPP Expands GenerativeAgent with Powerful New Features to Advance AI for Contact Centers

• In Martech Content news this week…

DeepL expands real-time voice translation capabilities with new features & upcoming Zoom integration

DeepL, a leading global Language AI company, announced several updates to its live speech translation solution, DeepL Voice, including expanded language support and advanced meeting productivity features, with Zoom Meetings integration coming soon

Moburst Acquires Rhythm Communications to Expands U.S. Presence

Moburst, a leading mobile-first digital marketing agency, announced the strategic acquisition of Rhythm Communications, a highly respected, award-winning firm known for its excellence in public relations, digital marketing, and event management.

Article Of The Week…..

The Marketer’s Playbook for AI SEO: How to Win in the Age of Generative Search

A major shift is happening in search. Forget the usual ten blue links. Now, the landscape is changing. We see dynamic, AI-generated answers, summaries, and immersive experiences. Generative search engines, like Google’s Search Generative Experience (SGE), are changing everything. They aren’t just adjusting algorithms; they are transforming how users find information. According to Statista, over 44% of U.S. internet users say they now receive AI-generated results when searching online. Brands must adapt to this new way to be seen. Marketing leaders like CMOs, VPs, and Heads must avoid outdated SEO tactics. Holding on to the old ways will lead to irrelevance in this new landscape. Success demands a fundamentally new playbook, built for the age of AI.

What Is Inventory Quality in Programmatic Advertising? Why It Matters in 2025

Let’s be honest for a moment. As marketing leaders in digital advertising, we know the pain of wasted budgets. The campaigns seemed great on paper. They targeted the right audience and met KPIs. But they still didn’t make a real impact. The nagging worry is that our ad dollars are disappearing. They might be funding low-quality environments, generating invisible impressions, or worse, supporting fraud. If this rings true, the issue often isn’t the strategy. It’s usually the foundation it’s built on: programmatic inventory quality.