Paradox Retail is Now Certified By the Women’s Business Enterprise National Council

 Paradox, an agency specializing in marketing challenger brands, is proud to announce their national certification as a Women’s Business Enterprise by the Women’s Business Council – Southwest, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

“As a fiercely independent, women-founded agency, we seek opportunities to connect, support and encourage other entrepreneurs on their journey. The Women-Owned (WBENC) certification affords Paradox new avenues for growth and aligns perfectly with our company’s values. This is just the beginning,” said Allisha Watkins, Chief Sales Officer and head of industry relations for Paradox.

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The WBENC standard of certification implemented by the Women’s Business Council – Southwest is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

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