Imaginuity has launched AI Mail, a performance direct mail system powered by AdScience®, Imaginuity’s proprietary Customer Data & Activation Platform. Where traditional direct mail targeting often relies on broad segmentation and a limited number of variables, AI Mail uses machine learning to evaluate more than 350 property- and household-level signals to identify high-probability homes with a level of precision traditional segmentation cannot match. The result helps home services franchise and multi-location brands unify targeting, activation, and attribution, so direct mail can be optimized toward revenue outcomes.
“Home services brands need marketing infrastructure that performs locally while staying consistent at the national brand level,” said Taylor Calise, CEO of Imaginuity. “AI Mail is built for that reality. It moves beyond basic segmentation by using machine learning to prioritize the homes most likely to act, so brands can drive better outcomes with more consistency across markets.”
Built specifically for home services, AI Mail analyzes signals tied to the home itself, helping brands align spend and messaging to the households most likely to respond. In early programs, brands using AI Mail achieved double-digit improvements in response and conversion efficiency compared to broad, non-modeled mail approaches. These programs have also delivered clearer visibility into how mail contributes to results across channels, including online research behavior, form fills, calls, and closed transactions.
Also Read: Sigma and MediaCo Launch Audio Network Targeting 150 Million Multicultural Population Nationwide
“AI is changing how customers discover brands, and the bar on measurement keeps getting higher,” said Matt Sommer, Chief Technology Officer. “AI Mail turns direct mail into a modern performance marketing lever, targeted with intelligence, measured with rigor, and improved continuously.”
SOURCE: BusinessWire
Comments are closed.