Quad/Graphics Inc., a marketing experience company renowned for solving complex marketing challenges, has unveiled At-Home Connect by Quad, an innovative direct-mail platform that merges the personalization of email marketing with the proven impact of physical mail, transforming how brands engage with consumers at home.
At-Home Connect harnesses the power of print with the precision and automation of digital technology, enabling true omnichannel marketing campaigns. The platform integrates data-driven design and messaging with precision timing, working seamlessly across multiple media channels. This allows brands to deliver more engaging, personalized, and impactful marketing experiences at every customer touchpoint.
“Consumers today are bombarded with media clutter. This causes digital fatigue and makes it difficult for marketers to engage in meaningful ways with their audiences. Adblockers and unsubscribe rates add to this increasingly complex marketing ecosystem,” said George Forge, Senior Vice President of Client Technology and Product Development for Quad.
Also Read: XtendLive Redefines Digital Event Management
“With intelligent, automated direct mail, the At-Home Connect solution completes the modern multi-channel approach so marketers can engage with consumers wherever they prefer. Whether that’s online, in their email or text messages, or at their physical mailbox, At-Home Connect technology enables marketers to create deeper and more direct connections with their customers,” Forge continued.
In a digital landscape where consumers encounter an estimated 10,000 digital ads daily and receive more than 80 emails each day, direct mail continues to stand out as a reliable and effective marketing tool. Furthermore, with 86% of consumers managing multiple email addresses, email marketing alone becomes increasingly imprecise.
The At-Home Connect platform leverages consumer behaviors—such as birthdays, loyalty anniversaries, and vacation preferences—to trigger highly targeted direct mail campaigns. This signal-based, end-to-end solution moves customers further along their purchasing journey by:
- Converting abandoned online shopping carts into completed sales
- Re-engaging lapsed customers
- Promoting additional or upgraded product purchases
This fully automated workflow handles everything from personalization and printing to mail sorting and in-home delivery. By integrating real-time customer data with leading customer relationship management systems and marketing automation platforms, At-Home Connect provides a truly omnichannel approach.
Backed by Quad’s industry-leading direct-mail platform, one of the largest and most advanced in the market, At-Home Connect enhances campaign performance while reducing overall costs. The solution ensures brands achieve maximum return on ad spend (ROAS) with a streamlined, scalable approach to modern marketing.
Comments are closed.