Vested, a leading financial marketing and communications consulting firm, has launched the Vested Media Map, a real-time dashboard of trending media topics across core industries. The innovative tool enables users to quickly identify and monitor topics that the media is most interested in, develop key insights, and improve their pitching strategies. The Media Map leverages media matching platform, Qwoted, together with GPT AI, to determine which ideas and commentary are most in demand in the media day-to-day.
It’s the tool communications teams need to get ahead of the news cycle and stay on the pulse of tomorrow’s breaking news, all for free.
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With Vested’s Media Map, users can select from seven key financial industries, including Business and Finance, FinTech, Real Estate, and the Economy. By selecting a topic, users can query popular subtopics and identify the ‘white space’ (where media demand exceeds expert supply) within each segment. The Media Map was built in partnership with Qwoted.com and Data Crunch, and takes the guesswork out of identifying the best press opportunities based on real-time data.
Commenting on the new dashboard, Ishviene Arora, Vested President and Chief Client Officer, said, “We are excited to launch this tool which will provide our clients and partners unparalleled visibility into media trends and help them stay ahead of the curve. Our new dashboard will empower users to identify the most relevant topics and subtopics within their industry, so they can share their insights and perspectives with the media and their network.”
SOURCE: Businesswire
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