Wiland Launches RapidPost™: High-Speed, Precision Direct Mail to Engage Buyers at the Right Moment

Wiland, Inc., a leading provider of data-driven marketing intelligence, has unveiled RapidPost™, a high-velocity direct mail solution designed to help brands connect with consumers when engagement is most likely to drive results. This new program enables marketers to send targeted, small-format mailings to top customers and prospects in as little as 7 to 10 days.

Built for speed and precision, RapidPost leverages Wiland’s expansive first-party data and advanced predictive modeling to identify individuals demonstrating recent purchasing or donation behavior. By reaching consumers while they’re actively engaged in the market, brands can deliver timely, relevant offers that drive stronger campaign outcomes and improved ROI.

“RapidPost was developed in direct response to what our clients told us they need: a fast, flexible, data-powered solution to help them retain their best customers, effectively promote to prospects, and reach people while they’re actively in market,” said Mike Gingell, CEO of Wiland. “RapidPost gives marketers a powerful way to respond to near real-time consumer behavior with a timely, relevant message that cuts through the noise.”

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Versatile, Fast, and Integrated

Ideal for direct-to-consumer brands, nonprofits, and omnichannel retailers, RapidPost supports a variety of marketing goals, such as:

• Promoting seasonal or high-performing products
• Reaching current customers and prospects with personalized offers
• Re-engaging lapsed customers with relevant messaging
• Enhancing or replacing traditional catalog mailings
• Supporting retention during slower acquisition periods

RapidPost can operate as a fully managed solution or plug seamlessly into existing workflows. Wiland also collaborates with a network of trusted creative and print partners to deliver scalable, end-to-end support tailored to each client’s unique needs.

As consumer behavior evolves in real time, RapidPost equips marketers with the agility and intelligence needed to stay ahead—delivering mail that arrives not only fast, but right on time.