Personify Unveils A2Z Event Sales Engine to Revolutionize Event Revenue and Exhibitor Engagement

Personify announced the launch of the A2Z Event Sales Engine, an all-in-one solution built to help event organizers streamline sales, maximize sponsorship opportunities, and deliver a seamless experience for exhibitors and sponsors. This innovative platform provides organizers with flexible pricing controls while simplifying the purchase process, enabling them to increase revenue and improve operational efficiency.

A Dynamic Sales Process That Puts Customers First

The A2Z Event Sales Engine consolidates booth sales, sponsorships, and additional revenue opportunities into a single, intuitive workflow. Exhibitors and sponsors can browse available options, customize their packages, and complete transactions in one seamless process, removing friction from traditional event sales operations.

“We heard consistently from our clients that the sales process needed to evolve,” said Jonathan Damrich, Senior Vice President of Product at Personify. “The A2Z Event Sales Engine delivers on that feedback by simplifying how exhibitors and sponsors purchase, empowering organizers to maximize revenue and maintain full flexibility in pricing.”

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Key Benefits for Event Professionals

The platform provides a streamlined way to enhance revenue, reduce workload, and improve the overall exhibitor and sponsor experience. By integrating booth, sponsorship, and add-on sales, organizers can accelerate upsells, increase exhibitor investment, and simplify financial management through integrated invoicing.

Flexible sales approaches – including online booth reservations, preference-based applications, and consultative selling – allow teams to tailor the experience to their event’s specific needs. Automated tools and self-service features save time, reduce errors, and improve operational efficiency.

Visually dynamic sponsorship galleries, configurable pricing, and transparent financial tools help event professionals increase engagement, scale efficiently, and recover costs faster through enhanced exhibitor satisfaction and stronger revenue streams.

“With the A2Z Event Sales Engine, organizers gain a modern platform that reflects the personality of their event while maximizing efficiency and revenue potential,” said Damrich. “We’re redefining the sales process for event professionals, exhibitors, and sponsors alike.”