Estrella Media, a leading U.S. Spanish-language multiplatform media company, has announced the formation of its EMAS (Estrella Media Advertising Solutions) integrated commercial sales team. The EMAS team will represent a suite of leading media networks in the U.S. marketplace for broadcast (TV and radio) and digital advertising opportunities. Companies represented are Estrella Media, beIN SPORTS, and Hemisphere Media. Together, the audience reach of the EMAS portfolio is approximately 21.5 million people in the U.S.
“There is significant value for brands looking to connect with fans in unique ways through the premium sports content that our platforms offer, including unrivaled live soccer coverage from Europe and South America, and world-class sporting events and competitions.”
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“This is a big announcement. EMAS will make it easy for brands to speak to and with more Hispanic consumers who are driving their brands’ growth,” said Steve Mandala, Chief Revenue and Local Media Officer, who leads EMAS. “What brands and agencies need are ease and scale, and this partnership brings both with a whopping reach of almost 22 million consumers and one sales team managing all of EMAS’ networks. The depth and breadth of our combined content, platforms, and audiences are a game-changer for brands trying to reach the vital Hispanic consumer. This group represents U.S. Latinos of all backgrounds, including Mexican, Puerto Rican, Dominican, and Central American, and engages them with news, entertainment, and sports.”
The EMAS team will unveil its marketing opportunities as part of this year’s upfront sales presentations through a video stream to be available on Tuesday, May 9.
SOURCE: Businesswire
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