LG Innotek to Enhance Its Website to Improve Customer Experience

“When I first visited the website, a virtual tour guide was able to walk me through the various products. The virtual tour guide was able to illustrate to me the latest high-tech trends and how their able to change the world around us,” said one recent surveyed individual.

LG Innotek has begun to strengthen online marketing capability for innovation in customer experience. This is interpreted as strengthening convenience of visitors, giving trust to the existing customers as the marketing contents hub, and accelerating to discover potential clients.

On September 6, LG Innotek (CEO, Cheol-Dong Jeong) has announced that it has completed the website renewal with improved user experience and strengthened contents related to interests of its clients. This website renewal was conducted completely based on a user-centered perspective. By improving customer value and focusing on strengthening communication with customers, it has been conducted since the beginning of this year.

The biggest change of the website this time is that it has significantly expanded the contact point with customers of LG Innotek. Despite being a business-to-business company, it has fully reflected a goal of strengthening communication with all visitors including general consumers, potential employees, investors, partners, and clients.

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Due to the continued curiosity about LG Innotek nowadays, the new website will allow visitors to learn more about the company as well as its technology and products. It will also allow visitors to directly leave inquiries regarding products, future business, and recruitment. By setting its website as the default platform for customer communication, LG Innotek has also set a plan to link various offline promotions. This means that the website will serve as the major contact point that will improve customer experience.

In a striking new corner, ‘Virtual Showroom’, an interaction-based virtual tour place where you can experience LG Innotek’s new products and technology is available. Visitors can browse competitiveness of the company-based technology for each theme under the explanation of the virtual tour guide. While the guide speaks English, Korean and Chinese subtitles are also available. The Virtual Showroom will also contain major global exhibitions, news, along with events such as the Consumer Electronics Show will also be introduced. Also, online campaigns linked with offline events such as exhibitions and seminars will be conducted here at the same time.