Rakuten Advertising, a leader in affiliate marketing, has announced an exciting new partnership with Marcode, aimed at strengthening the protection of its publisher network from affiliate fraud, particularly link hijackers. Through the integration of Marcode’s cutting-edge Brand Protection module, Rakuten Advertising enhances its ability to shield brand keywords from fraudsters, trademark violations, and malicious link hijacking across its vast affiliate network.
Marcode’s powerful analysis engine is designed to unearth affiliate details concealed within fraudulent sites, detect and outsmart link cloaking techniques, and expedite the removal of fraudulent affiliates. Leveraging Marcode’s comprehensive search intelligence, Rakuten Advertising can now offer even more robust protection for its clients, particularly in hard-to-track and niche subnetworks where anomalies are typically difficult to detect.
This collaboration is part of Rakuten Advertising‘s continued efforts to offer a dynamic range of affiliate protection services, providing customized solutions to meet the unique needs and demands of its advertisers. Along with Marcode, Rakuten Advertising is working closely with other industry leaders such as AdPolice and The Search Monitor, using AI-powered anomaly detection tools to monitor and protect its world-class publisher network.
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“Advertisers face a diverse set of audiences, platforms, and goals, which is why a one-size-fits-all protection model simply isn’t enough,” said Nick Stamos, CEO of Rakuten Advertising. “Brand and keyword protection are essential for the success of any affiliate program. Marcode’s technology is an invaluable asset, and we’re excited to expand our offerings with them as a key partner for our advertisers.”
“Rakuten Advertising has demonstrated a stronger commitment to safeguarding its network from search fraud than any other affiliate network we’ve encountered,” said Andy Cooney, Co-Founder of Marcode. “Through a head-to-head test, we were able to prove our superiority in fraud detection, thanks to our advanced anti-cloaking capabilities, increased search frequency, and AI-driven analysis. Their dedication to eliminating unethical practices makes them the perfect partner for Marcode, and we are eager to deliver impactful results for their clients.”
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