Bloomreach Launches Personalized Media for Search and Storytelling

Bloomreach has introduced Personalized Media in-Grid. This feature changes traditional, static product grids into engaging, story-driven experiences. It’s powered by Bloomreach Discovery. Our marketing and conversational shopping solutions boost it. This innovation helps retailers fully leverage Bloomreach’s connected personalization platform. Retailers can quickly add videos, images, buying guides, and seasonal promotions to their search and category pages using Personalized Media in-Grid. They can also include cross-sell messages easily. This approach changes product-listing pages from simple layouts into engaging storytelling experiences.

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The solution offers intuitive slot selection, audience targeting, in-context preview, and scheduling tools, allowing merchandising teams to manage and optimize rich content at scale without requiring continuous engineering support once integrated. “The modern shopping journey isn’t linear-it’s a blend of discovery, education, and inspiration,” said Jordan Roper, General Manager and VP of Product, Bloomreach Discovery. “Product grids shouldn’t just display items; they should guide, educate, and connect with shoppers through relevant, personalized stories. Personalized Media in-Grid turns every grid into a moment of engagement.” With this release, Bloomreach strengthens its personalization strategy. Retailers have new ways to boost conversions. They can engage shoppers and improve digital shopping experiences.