Catch+Release Unveils Innovative Creator Community, Revolutionizing Content Licensing and Collaboration

Catch+Release, the content licensing marketplace, is proud to announce the launch of its groundbreaking Creator Community. This marks a new era in content licensing, offering a dynamic space where creators can monetize their work and brands can discover and license captivating content.

The Catch+Release Creator Community

Anyone can join the Creator Community and start uploading content for brands to discover and license. Joining is free and when a creator connects their social media accounts to Catch+Release, their content automatically syncs to the marketplace and is then searchable through AI-powered technology. Creators always have the option to either accept or decline any license opportunity, and they are paid every time their content is used with the necessary permissions granted from both IP owner and models.

“Creators want to spend their time making the content they love, not hustling to find deals, doing spec work, or making sponsored content. We built the Community to give creators an effortless way to get paid fairly for content they’ve already made,” shares Lauren Kostka, Senior Product Manager at Catch+Release. “And it’s not just about making money. Creators really care about how their content is used. Unlike stock marketplaces, creators can review every licensing opportunity and decide if they want to accept it.”

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When creators and brands wish to connect, the community makes this familiar and trustworthy. Brands trust content from the Creator Community, because the creators have an established relationship with Catch+Release. In turn, it’s a highly efficient way to find “best fit” content that is licensable. It’s also a great way for creators to make their content instantly visible to brands who will use the content across social, digital, and various campaigns.

“The team at Catch+Release are great creative partners. They always understand the type of content we’re looking for and they know where to find it. When it comes to licensing, they’re fast, efficient, and have really streamlined the whole process,” says the team at Camp+King advertising agency. “Creator content brings a level of authenticity to the work that’s difficult to capture by other means. It makes work more relatable and that ‘realness’ resonates with audiences.”

Moreover, Catch+Release’s AI-powered search engine provides an intuitive way to discover content within the Creator Community. Users can find content based on colors, emotions, seasonal events, and more. Creators don’t have to spend time writing detailed captions or tags to get discovered by a brand. This built-in search capability analyzes photos and videos so that even without a specific brief, anyone searching for content can find what they need.

SOURCE: GlobeNewswire