Dentsu and Adobe Unveil Adobe GenStudio dentsu+ to Revolutionize Integrated Marketing

Dentsu has joined forces with Adobe to launch Adobe GenStudio dentsu+, a groundbreaking, generative AI-powered platform designed to transform the way brands engage with consumers. This new solution is the product of a decade-long partnership between the two industry leaders. Adobe GenStudio dentsu+ integrates Adobe’s cutting-edge Content Supply Chain solution suite, GenStudio, with dentsu’s proprietary technologies, services, and audience intelligence, all underpinned by Merkury, dentsu’s industry-leading data and identity platform. The new offering allows marketers to efficiently reach and engage their target audiences, delivering personalized, high-impact experiences that drive meaningful connections with consumers.

Adobe’s GenStudio suite combines the power of Adobe Experience Cloud and Adobe Creative Cloud, including tools like Adobe Experience Manager, Adobe Express, Adobe GenStudio for Performance Marketing, Adobe Workfront, and Firefly Services with Custom Models. These tools enable brands to plan, create, manage, activate, and measure content at scale. The platform’s integration with dentsu’s audience intelligence, creative insights, and translation services enhances Adobe’s suite, offering brands a more powerful, personalized marketing experience.

Adobe GenStudio dentsu+ represents the full potential of creative production, media strategy, and digital experience. It taps into dentsu’s unique Merkury data sources to help marketers deliver tailored messaging to millions of individual customers, maximizing engagement through highly targeted, personalized marketing campaigns. The solution also offers a unified view of campaign management, content supply chain, and identity mapping, powered by dentsu’s proprietary AI technology. This integration helps brands reduce waste, improve efficiency, and increase consumer engagement, all while optimizing marketing resources.

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Adobe GenStudio dentsu+ is designed to meet the growing demand from CMOs for holistic marketing solutions that foster new growth and enable business transformation,” said Abbey Klaassen, Global Brand President, Dentsu Creative & CEO, Dentsu Creative US. “This is a direct result of dentsu’s deep collaboration with Adobe, allowing us to deliver a pioneering solution that helps brands rise above the competition and develop a sustainable advantage. As one of the first to leverage the platform, we’re already witnessing strong synergies with our other offerings, and we expect our clients to experience similar results—unlocking value for both in-house teams and agency partnerships.”

“Today’s marketers face a challenge where the demand for personalized, high-performance content exceeds available resources,” said Brent Rudewick, Vice President, Adobe GenStudio and Workfront, Adobe. “Adobe GenStudio addresses this challenge by optimizing a brand’s content supply chain. Our long-standing partnership with dentsu is built on delivering tailored, scalable solutions for brands. By integrating GenStudio with dentsu’s audience intelligence and expert consultancy, we’re poised to activate generative AI across multiple teams, revolutionizing content production workflows and delivering performance-driven results.”

For brands looking to leverage Adobe’s powerful tech stack for competitive advantage, Adobe GenStudio dentsu+ offers an unparalleled opportunity to create omnipresent brand experiences while minimizing creative waste. With Dentsu Creative, brands can unlock transformative creativity that resonates emotionally with consumers throughout the content lifecycle. Merkle provides optimization and enablement to maximize martech investments, while Carat, iProspect, and dentsu X lead the way in next-generation media effectiveness, utilizing a fully addressable, shoppable, and accountable media mix. Meanwhile, Tag, dentsu’s global production arm, ensures adaptive, connected content production at scale with intelligent translation and versioning.

“Combining these groundbreaking capabilities for the first time creates a complete business impact for our clients,” said Shirli Zelcer, Chief Data & Technology Officer, dentsu. “What we’ve built with Adobe is a seamless, end-to-end content supply chain solution that creates always-on, ready-to-activate experiences with minimal waste. Brands no longer have to struggle with disconnected systems and data. Adobe GenStudio dentsu+ not only delivers superior outcomes but also saves time and scales marketing operations for teams under increasing pressure.”

This partnership between dentsu and Adobe sets a new standard for how brands can efficiently harness technology to drive impactful, personalized experiences and meet the evolving needs of today’s fast-paced marketing landscape.

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