EX.CO Reveals “The Periodic Table of Video Engagement” in New Viewability Ebook
EX.CO – The Experience Company, the world’s leading content experience platform powering billions of personalized interactions around the web, released its latest ebook, “The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue.”
Leveraging its expertise in user experience and video monetization, and using independent research, EX.CO introduces a scientific approach to video viewability in the ebook and explores the complex challenges that publishers face in video advertising as well as the strategies employed to overcome them. The ebook also identifies a “Periodic Table of Video Engagement,” a formulaic arrangement of elements that fall within three groups–Content, Technology, and UX–designed to deliver more impactful video experiences without sacrificing user experience. Additionally, industry experts from Eightbar, HuffPost Spain, MediaCom, Officialcharts.com, and VICE Media Group provide their thoughts on viewability.
“Although viewability has been top-of-mind for several years, publishers and advertisers are still looking for new ways to maximize it. As verification technology has evolved, attention-based metrics are more important than ever before,” said Johanna Bergqvist, vice president of strategic partnerships at EX.CO. “This ebook takes a giant leap forward by clearly defining the steps that publishers can take to achieve the highest engagement possible, and we’re excited to make this resource available to the industry at large.”
EX.CO is the world’s leading content experience platform powering billions of personalized interactions around the web. Founded in 2012, EX.CO reimagines how brands, publishers, and other small and medium-sized businesses engage with their audiences across their digital properties to drive meaningful growth. EX.CO’s always-on, codeless, dynamic experiences are trusted by clients such as ALEX AND ANI, Audi, CBSi, Hearst, MLB, Nasdaq, Refinery29, Sky News, ViacomCBS, VICE, and Ziff Davis.
Headquartered in New York City with employees located around the world, EX.CO is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures
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