HawkSearch by Bridgeline Now Offers Multi-Site Management Feature

On Aug. 21, 2024, Bridgeline Digital, Inc., a global leader in AI-powered marketing technology, introduced the latest feature for HawkSearch: Multi-Site Management (MSM).

HawkSearch’s new Multi-Site Management (MSM) enables organizations to centrally manage multiple websites while still allowing local sites the flexibility to customize content for their specific markets. Originally developed for a HawkSearch customer managing campaigns across 750 websites, MSM is perfect for situations where multiple teams handle numerous local sites, offering streamlined and efficient management of both local and global merchandising campaigns. For example, a retail chain can use MSM to launch a new product line across all stores, while enabling each location to adjust promotions based on regional preferences or inventory levels. This feature provides corporate control at scale while allowing individual stores to meet their unique merchandising needs.

MSM simplifies the process of distributing product updates across hundreds of stores by using a powerful indexing capability that automatically delivers data feeds and updates to all local indexes in a single step.

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Ari Kahn, CEO of Bridgeline, commented, “B2B distributors and franchises often face challenges in managing a vast network of store websites. The HawkSearch Multi-Site Management feature addresses this by allowing corporate offices to oversee global configurations while giving local managers the ability to tailor merchandising campaigns and rules to their specific markets. This approach streamlines management, reduces costs, and increases revenue by effectively meeting local demands.”