Kontent.ai Raises $40m From Expedition Growth Capital to Bring Power of AI to Content Management

Industry-leading headless CMS Kontent.ai has raised $40m investment from Expedition Growth Capital (EGC) as it becomes a standalone enterprise for the first time and looks to enhance its product by bringing the power of AI into its content management systems (CMS). Powering over 2,000 projects including websites, apps and headless commerce experiences, Kontent.ai was originally started in 2015 as a business unit of 18-year old bootstrapped company Kentico. Today, Kontent.ai employs over 120 employees across five offices on four different continents. As a new independent company, it is ready to hire 100 employees in the next 12 months.

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As more and more businesses look to transform the way they deliver content, Kontent.ai is experiencing high levels of growth. In 2021, global giants such as Algolia, Anaplan, SonarSource, the University of Oxford, Unum Insurance and Zurich Insurance made Kontent.ai their modular content platform of choice. In fact, around the world, increasingly large organisations are choosing a headless content management system because it allows them to centralise content management throughout the whole production process while enabling their developers to choose any technology stack for their digital experience. The headless CMS Software Market is projected to reach $1.6bn by 2027, with Gartner estimating that organisations that have adopted a composable approach, such as a headless CMS, will outpace competition by 80% in 2023 when it comes to new feature implementation.

Owning the headless CMS market

Today’s funding sees Kontent.ai become its own standalone company following seven years as a business unit within parent company Kentico. As a bootstrapped company Kentico has developed two products concurrently, the headless CMS Kontent.ai alongside a flexible digital experience platform (DXP), called Xperience by Kentico. Over the past seven years, Kontent.ai has become a global leader in the headless CMS market, powering content delivery and collaboration at scale.

From a marketer’s perspective, Kontent.ai‘s modular content platform helps organisations unify, organise and manage all business content in a cloud-based repository. What sets Kontent.ai apart is its intuitive authoring experience that allows for simultaneous, collaborative work at every phase of the content lifecycle. Using Kontent.ai, content teams can easily plan, create, and review content with streamlined workflows and approvals. The modular content platform allows editors to focus on the content they want to produce, without being held up by structural design choices on how and where that content will be displayed.