Tenovos Named a Leader In 2024 IDC MarketScape for Intelligent Digital Asset Management

Tenovos, the modern data-first Digital Asset Management (DAM) platform, announced that it has been named a Leader in the IDC MarketScape: Worldwide Intelligent Digital Asset Management 2024 Vendor Assessment.

Marci Maddox, IDC Analyst, said, “Consider Tenovos when you are a global product company that owns several brands distributing a significant amount of product and marketing content on a daily basis and looking to quantify productivity gains and content performance with a composable DAM.”

As part of the evaluation process, Tenovos was recognized for a number of strengths, including:

• Asset insights and life-cycle management: Tenovos offers a comprehensive solution for managing the entire content life cycle, from creation and approval to distribution and performance tracking. Activation intelligence tracks content performance across channels, and advanced analytics combines content creation data with usage and audience data to provide a holistic ROI picture.
• Headless architecture: Tenovos prioritizes innovation and leverages cutting-edge technologies like headless architecture and generative AI. Tenovos offers a composable architecture that supports interoperability with PIMs and CMSs.
• AI and big data: Tenovos utilizes big data for a 360-degree view of content and audience. Its AI features go beyond basic functionalities, offering functionalities like asset ideation, content recommendations, and passive content tracking to understand content utilization beyond traditional metrics.

Also Read: Box Appoints Samantha Wessels as President of Box EMEA

“Our clients are global enterprise brands under pressure to be more efficient while in parallel creating content that has a greater impact on their business,” said D. Scott Bowen, CEO of Tenovos. He continued, “to achieve this, brands are embracing data, AI, and a composable approach that puts DAM as the center of their entire content supply chain. This creates one source of truth for all content and related productivity and performance metrics, allowing brands to create and deliver optimized media at scale. We’re proud that Tenovos is at the heart of this movement.”

SOURCE: Businesswire