Hannah Cranston Media Expands Generative Engine Optimization Services to Drive AI-Era Brand Discovery

Hannah Cranston Media (HCM), a PR agency for socially, conscious brands has rolled out further services of Generative Engine Optimization (GEO) to aid businesses in boosting their visibility in a discovery landscape AI, powered. Large language models like ChatGPT, Claude and Gemini are changing the ways how people look for, assess and believe information, HCM is therefore changing its publicity approach to help clients become the most trustworthy sources for AI, generated answers.

With more than 800 million people turning to AI platforms weekly for answers, brand discovery is shifting away from traditional search alone. Industry data indicates that 94% of links cited by AI tools originate from non-paid media, underscoring the growing strategic importance of earned media in shaping AI recommendations. HCM’s expanded GEO services position high-quality media coverage as the foundation of AI visibility while amplifying authority signals across owned channels and social platforms.

Demonstrating Measurable AI Visibility Gains

HCM reports that clients implementing GEO-optimized campaigns are already experiencing tangible results. These include:

• A 400% increase in website traffic for a client after educational content established them as a trusted alternative when consumers turned to AI following a major industry study.
• A social fitness platform gaining prominent placement within AI-generated fitness recommendations after earned media placements in leading publications were strategically syndicated and amplified across channels, including LinkedIn newsletters.
• A celebrity-backed wellness brand achieving consistent AI discoverability through timely newsjacking and tabloid coverage, reinforcing product visibility in ongoing LLM searches.

Also Read: Kontent.ai Launches AI-Powered SEO and GEO Workflows

Across its broader client portfolio, HCM notes increased high-ranking placements, authoritative backlink growth, and stronger conversion-driving traffic as a result of integrated GEO execution.

Building AI Discoverability Through a Structured GEO Framework

HCM’s proprietary GEO methodology blends high-credibility earned media with LLM-aligned educational content to strengthen authority signals. By synchronizing traditional PR strategies with AI-optimized distribution, the agency aims to compound brand relevance and sustain long-term discoverability in AI-driven environments.

Instead of viewing generative AI as something that disrupts PR, HCM considers it as a tool to extend the impact of earned media, where well, crafted stories, expert positioning, and trustworthy coverage deeply affect how AI platforms rank brands in their recommendations.

“There’s a misconception that AI will replace the need for PR. The reality is the opposite: AI is powered by the stories, expertise, and credibility brands earn through media,” Hannah Cranston, CEO and Founder of Hannah Cranston Media, said. “If your narrative isn’t clear, trusted, and widely distributed, AI has nothing meaningful to reference. At HCM, we’re helping brands understand that earned media isn’t optional in this era, it’s an infrastructure for discovery. Brands who understand the urgent need for sharp storytelling and AI visibility are coming to HCM for our approach.”

Redefining PR for the AI-First Economy

As generative AI changes the way consumers research, brands need to change their communication strategies to persuade both human audiences and machine, curated recommendations. HCM’s expanded GEO services indicate a wider movement in the field of public relations, basically, where media trust, powerful storytelling, and multi, channel promotion have a direct impact on how AI models bring out brand information.

By combining traditional PR with an AI exposure strategy, Hannah Cranston Media is helping their clients to be strong competitors in a discovery environment that is getting more and more influenced by algorithms, language models, and trust, based signals, thus, their stories are at the very front of the most important discussions.