Nativo Introduces Brand Rank, Allowing Advertisers to Evaluate the Mid-Funnel by Connecting Content to Outcomes

Nativo is stepping up its game with the launch of Brand Rank, a groundbreaking feature designed to give advertisers a clearer view of their mid-funnel performance. Gone are the days of shelling out for costly brand health studies. Brand Rank simplifies the process with a single, easy-to-understand metric, making it accessible for brands and agencies to track the impact of their content on brand perception over time.

Traditional brand health studies can be pricey and are often outdated, but Brand Rank offers a more dynamic solution. By moving beyond basic metrics like viewability and engagement, it provides deeper insights into how media influences brand consideration.

Justin Choi, Founder and CEO of Nativo, explains, “While brands talk about measuring ‘full-funnel’ impact, the mid-funnel often gets left out because it’s tough to track. The mid-funnel is where the real competition lies. With Brand Rank, we’re giving advertisers a comprehensive view of their media impact, including this crucial middle stage, helping them drive better outcomes and boost overall consideration.”

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The mid-funnel, where content and consumer consideration intersect, has been a challenging area to measure. A recent Demand Gen Report highlights that 59% of marketers struggle with effectively measuring these activities. Brand Rank addresses this by comparing brand perception before and after exposure to content, offering a clear picture of how well a brand stands up against its competitors.

A representative from Ocala/Marion County, FL, shared their excitement about the new tool: “Seeing the impact of our ads was eye-opening. Interest in our destination nearly doubled, providing us with invaluable insights into how our content connects with our audience. We’re eager to see the final results of our campaign.”

Brand Rank shows where a brand stands in its industry and tracks the qualitative lift in brand consideration. Unlike other tools that rely on panel data, Brand Rank measures based on the brand’s targeted audience, offering a more accurate picture of its market position.

Key features of Brand Rank include:

• Single-Score Simplicity:

It provides a straightforward view of marketing impact on brand consideration without dealing with complex data sets.

• Integrated Measurement:

Say goodbye to expensive third-party studies and assess brand health directly within Nativo‘s platform.

• Pre- and Post-Exposure Evaluation:

Easily integrate surveys with Nativo’s engagement-based formats to get continuous feedback.

With Brand Rank, Nativo is paving the way for a more insightful and cost-effective approach to measuring mid-funnel impact.