Siteimprove Appoints Christy Marble as Chief Marketing Officer

Siteimprove, the leading AI-powered SaaS-platform for delivering digital content experiences that are compliant and accessible, announced the appointment of Christy Marble as Chief Marketing Officer. Christy joins Siteimprove at a pivotal moment as the company accelerates its strategy to reimagine digital accessibility, SEO, and content experiences and drive global growth with AI under newly appointed CEO, Nayaki Nayyar.

A seasoned CMO with an extensive track record of GTM strategies that have driven scalable growth across B2B and B2C organizations, Christy brings deep expertise in leveraging SaaS and AI-driven marketing technologies to deliver exceptional customer experiences. She was previously Chief Marketing Officer at SAP Concur, Visier and Pantheon and head of consumer marketing for the Sallie Mae consumer brand. Christy advises AI startups and the SAMS (Sales and Marketing Strategy) Institute.

Her appointment underscores Siteimprove’s commitment to empower brands with an AI-powered platform to gain strong accessibility, analytics and search engine optimization—all key for enterprises to reach their revenue, reputation and compliance goals.

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“Marketers are in a new era where GenAI is rapidly reshaping the landscape of digital customer engagements,” said Christy Marble, Chief Marketing Officer at Siteimprove. “Siteimprove is at the forefront of this transformation, enabling companies to create digital content experiences that are accessible, engaging, and on-brand while boosting SEO performance too. I am thrilled to join Siteimprove at this exciting time, and help shape our mission to redefine digital excellence for our customers.”

“Christy’s expertise and passion for AI-powered marketing make her the perfect fit for Siteimprove’s next phase of growth,” said Nayaki Nayyar, CEO of Siteimprove. “Her strong marketing background across B2B and B2C companies will play a crucial role in shaping the future of our brand and our leadership position in the industry.”

SOURCE: PRNewswire