Stacker and PR Newswire Expand Strategic Partnership to Amplify Earned Media Reach

PR Newswire, the worldwide leader in press release distribution, and Stacker, the first content distribution platform built for earned media reach, have announced an extension to their strategic partnership which aims at helping brands greatly increase the reach and impact of their content through enhanced earned media placements.

This new collaboration brings together Feature Story Amplification, a co, created product that gives brands the opportunity to have their stories editorially styled and placed in trusted news outlets, as an option in PR Newswires platform. The combination of extensive PR distribution and native earned coverage through the resulting product significantly increases brand visibility in both traditional and AI, driven discovery channels.

What the Partnership Offers

As a benefit of the extended deal, SoPR customers will be able to harness Feature Story Amplification tools, thus having the capability of transforming their data, backed, bylined stories into editorial features appearing in thousands of news outlets across the globe. This is a step forward from a typical press release syndication as it allows brands to get real editorial placement of their stories in the editorial feeds of publishers without the ads label.

Unlike traditional wire distribution that disseminates press releases widely, this approach is all about earned media i. e. , third, party outlets willingly publish a story because it contains news value and is relevant. True earned placements such as these have editorial authority, increase the visibility of target audiences, and can strengthen authority signals for both people and the gradually more important AI discovery systems.

Also Read: Algolia and Microsoft Forge Strategic Partnership to Revolutionize AI-Driven Commerce

Why This Matters for B2B Marketing and Advertising

In an era where earned media credibility and visibility across AI platforms are increasingly strategic assets, this enhanced partnership resonates deeply with B2B marketers and advertisers – particularly those operating in competitive, complex markets.

Boosting Credibility and Trust in Complex Buying Cycles

B2B buying journeys are typically longer and more research-driven than consumer journeys. Decision-makers often consult industry publications, expert commentary, and analyst insights before selecting vendors. Earned media placements — stories that appear in respected third-party outlets — are seen as more credible than paid content or brand messaging alone. This helps B2B brands build trust and authority among professional audiences that matter.

The integration of Feature Story Amplification into PR Newswire means B2B communicators can increase their brand’s presence in editorial environments where professional audiences are already engaged – from industry news feeds to specialized business outlets — without needing to orchestrate complex manual media outreach campaigns.

Enhanced AI-Driven Discovery and Search Visibility

As AI, powered search and discovery platforms become increasingly common, including large language models and AI assistants, earned editorial content is playing a bigger role in how brands are found and cited in AI outputs. When generating summaries or recommendations, AI systems often turn to signals from reliable third, party sources. Brand visibility in AI search answers can be enhanced through earned placements in trusted publications that, in particular, are part of the extended PR Newswire network something that is a rising concern of B2B marketing teams.

This is significant because AI tools are rapidly being integrated into the ways professionals research products, evaluate vendors, and collect competitive information hence, earned media not only reaches audiences directly but also elevates AI search authority and discoverability.

Integrated Content and Campaign Strategies

Historically, communicators in B2B have considered press release distribution and earned media as two different things: press releases are a way of broadly distributing news and PR teams pitch stories to the media manually to get coverage. The collaboration between Stacker and PR Newswire breaks down these barriers by providing brands with a single workflow that integrates both distribution and earned placement.

By giving marketers access to the performance of their campaigns in real, time and allowing them to see exactly which publishers have picked up their stories, they can evaluate the results of their PR efforts, measuring the reach, gaining trust with authority signals and seeing the engagement on different channels. Consequently, PR, and marketing strategies can be better informed and geared towards performance by becoming more data, driven.

Industry and Business-Level Impacts

The extended partnership also highlights broader shifts in the B2B marketing and advertising ecosystem:

Redefining Media Mix for B2B Brands

As brands reassess media strategies in a post-cookie, AI-led landscape, earned media is emerging as a key pillar alongside paid and owned channels. Rather than relying solely on paid distribution or organic content on owned channels, integrating earned editorial stories into marketing plans offers a third path that reinforces credibility and long-term visibility.

This shift is particularly important for B2B businesses that compete on expertise and trust rather than impulse or mass consumer appeal.

Evolving PR Measurement and ROI Expectations

The integration allows for finer measurement of earned media pickup, thus reaching, impact and authority signals can be determined more reliably and easily compared to traditional PR KPIs such as press mentions or gross impressions. This quantifiable insight enhances understanding of ROI, a consideration that is crucial for B2B executives who are constantly under pressure to link communication expenses with revenue results.

Competitive Edge Through Integrated Platforms

Brands leveraging the extended partnership with PR Newswire can reveal their stories on a large scale and in a more effective way than those competitors who rely on unilateral distribution or manual outreach. PR Newswire boasts an extensive global distribution network that covers a wide range of newsrooms and outlets in over 170 countries. Using this method, early adopters gain a clear advantage in terms of visibility, reputation building, and AI search presence.

Conclusion

The broadened strategic collaboration between Stacker and PR Newswire signifies a change in brand storytelling, brand visibility, and brand authority in the era of the digital and AI, focused world more than just a product improvement.

Marketers and advertisers in the B2B sector can now rely on the new way of enabling the activation of earned media placements alongside distribution which is a strong approach to enhancing credibility, effectively communicating expertise, and getting a real impact from the targeted audiences. As the borders between PR, content, earned media, and AI discovery become less and less distinguishable, tools such as Feature Story Amplification, supported by collaborative workflows and performance metrics, will be at the core of successful communication strategies in the future.