Jasper and Braze Partner to Redefine Customer Engagement with AI-Powered Content Workflows

Jasper, the world’s leading AI content automation platform, announced a strategic partnership with Braze, the premier customer engagement platform, to transform how enterprise marketing teams create, personalize, and launch campaigns at scale. The integration combines Jasper’s AI-powered content generation with Braze’s real-time orchestration engine, delivering a seamless workflow that accelerates execution, enhances personalization, and ensures every message aligns with brand standards.

Modern enterprise marketers face growing pressure to deliver hyper-personalized experiences globally while driving measurable revenue impact. Yet fragmented content systems and manual processes often slow down execution, making it difficult to scale or adapt campaigns in real time. Jasper and Braze are addressing these challenges by uniting Jasper’s brand-aware content automation with Braze’s orchestration capabilities—enabling marketers to move from concept to launch in minutes instead of weeks.

With the new integration, marketers gain the ability to:

• Accelerate campaign creation by removing manual inefficiencies and reducing production cycles.
• Protect brand equity with Jasper IQ’s built-in guardrails, context, and compliance applied automatically to every piece of content.
• Scale with confidence by personalizing messages across audiences, regions, and languages, while embedding compliance directly within Braze workflows.

Also Read: DeepL unveils marketplace for ready-made DeepL API solutions

“Today’s marketing workflows are clunky and inefficient, making it nearly impossible to deliver the quality, speed, and scale required to run effective campaigns,” said Loreal Lynch, CMO of Jasper. “Our singular focus is on helping marketers scale AI-powered content pipelines, and that means embedding Jasper into the flow of their work. By partnering with Braze, we’re delivering a powerful, integrated solution that allows marketers to create more personalized, timely, and meaningful content that drives better engagement and experiences.”

Lynch will highlight the partnership during Braze Forge, the company’s annual customer engagement conference, taking place today, September 30, in Las Vegas. On a panel titled “Overcoming Marketing’s AI Skills Gap,” she will discuss how modern AI is reshaping customer engagement and the steps marketers must take to close the gap between current AI adoption and the competitive demands of today’s market.