Later, the global leader powering the creator economy and social commerce for creators and brands, announces the launch of Mavely Boosts, a groundbreaking feature built to reshape the economics of creator commerce. The Boosts feature introduces the industry’s first centralized discovery feed for time-sensitive, high-paying affiliate opportunities.
Unlike existing platforms that limit enhanced earning opportunities to top-tier creators, Mavely Boosts gives creators of all sizes access to increased commissions with no approvals or minimum follower requirements. The new Opportunities feed surfaces two types of commission increases: brand-wide temporary boosts (like seasonal promotions) and product-level boosts that allow creators to earn incremental commissions on specific brand products sold through major retailers. Through strategic partnerships, Mavely can now offer stacked commissions that deliver up to 3X higher earnings than traditional affiliate programs.
“Boosts is a transformational leap for creator monetization,” said Evan Wray, President at Later and Mavely. “We’re solving a core problem in the creator economy: creators often don’t know when brands increase commission rates, and brands struggle to attract creators during key selling periods. By surfacing these opportunities in real-time and making them accessible to every creator on our platform, we’re creating a more transparent, performance-driven ecosystem that benefits everyone.”
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The launch addresses critical pain points for both creators and brands. Creators gain instant visibility into the highest-paying opportunities available, with clear breakdowns showing base commission rates, boost amounts, and total earning potential. Brands benefit from increased creator engagement during promotional periods and enhanced performance tracking for commission-based campaigns.
Key capabilities include:
- Real-time opportunity discovery: Centralized feed showing all active commission boosts with expiration dates and earning potential
- Stacked commission structure: Industry-first ability to combine retailer and brand commission rates for maximum creator earnings
- Universal Access: Mavely is free to join, and all creators can take advantage of Boost opportunities—no follower minimums or approvals required.
- Performance transparency: Clear metrics showing base rates, boost percentages, and total commission potential
- Seamless integration: One-click link generation for boosted products with automatic tracking and attribution
The feature launches with over 200 brand partners across major retail categories, with creators able to earn enhanced commissions on thousands of products during promotional periods. Initial partnerships focus on consumer goods, fashion, beauty, and home categories where commission stacking delivers the highest creator value.
“This innovation aligns with the broader industry shift toward performance-based creator marketing,” said Later CEO Scott Sutton. “Because we work closely with both brands and creators, we’re uniquely positioned to deliver value to both. Boosts makes high-value opportunities more visible and accessible for creators, while helping brands drive measurable, performance-based results during key sales moments.”
The Mavely platform serves over 120,000 creators who collectively have driven $1.5 billion in sales for brand partners over the past 12 months. With Boosts, creators can now identify and promote the most lucrative opportunities in real-time, while brands gain a powerful new lever for driving performance during key selling periods.
SOURCE: PRNewswire
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